App store optimisation · Marketing
Get your app found on the Play Store and App Store by people who are searching for it.
Most app installs begin in the store's own search box. A person types what they want to do, looks at five results and picks one. If your app is not among them, or your listing looks unfinished, the ad money you spend elsewhere has to work much harder.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
App store optimisation (ASO) is the work of improving an app's listing so it ranks for the searches people make in the Play Store and App Store, and so more of the people who see it install it. GullySales rewrites the listing, tests screenshots and builds a steady flow of ratings.
The two stores work differently. Google Play reads the full description for keywords, and the App Store gives weight to the title, subtitle and a hidden keyword field. A listing written once for both fits neither well.
We write each listing for its own store, test the screenshots and icon, and set up a way to ask happy users for a rating at the right moment. A rating asked at the wrong moment arrives as one star.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We have the app but nobody finds it”
The title and description use words the team likes, not the words people type. The app ranks for its own name and nothing else.
“People view the listing and do not install”
Screenshots that show a logo and a slogan instead of the app doing something give no reason to tap Install.
“Our rating is stuck at three and a bit”
Only unhappy users write reviews unprompted. Without a request to the happy ones, the average stays low.
“We pay for installs and the cost keeps rising”
Paid installs pull in people who see the same weak listing. A better listing lifts the install rate from every channel.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Keyword research for each store
The searches people make in Play and App Store for what your app does, ranked by how competitive they are.
Title, subtitle and description rewrite
Written in plain words, with the main keyword where each store gives it most weight.
Screenshot and preview video plan
A sequence that shows the app solving one problem per screen, with short captions in the language of your users.
Icon and listing tests
Variants tested with the stores' own experiment tools so the winner is chosen by installs.
Rating and review prompts
A rule for when the app asks for a rating, after a success and never after an error.
Review reply handling
Replies written to complaints and praise, which the stores show to everyone who reads the reviews.
Localised listings
Listings translated into Hindi, Kannada or other languages where your users search in them.
How the result is measured
- Store listing views to installs
- Rank for target keywords in each store
- Organic installs against paid installs
- Average rating and share of replies answered
- Uninstalls in the first week
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Companies with an Android or iOS app that depends on installs
- Startups whose paid install costs keep rising
- Delivery, booking and fitness apps competing in crowded store searches
- Edtech and fintech apps that must earn trust before the first install
- Businesses that built an app for customers and see few downloads
Not for
It is not the right fit if.
- The app is not finished or crashes often. A better listing will only bring more one-star ratings.
- You have no app and need a website. Mobile website work or search work will do more for you.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the app store optimisation work runs
- 1
Read the current listing
We record the keywords the app ranks for today, its install rate and its rating.
- 2
Research the searches
We find what your buyers type and what your competitors rank for.
- 3
Rewrite and redesign the listing
New text, screenshots and icon go in, store by store.
- 4
Test
Variants run until the stores' own data shows which one gets more installs.
- 5
Maintain
Keywords shift and competitors update, so the listing is reviewed against the same baseline.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What is app store optimisation?
Is ASO different for Android and iOS?
Can you guarantee a top rank?
Will you buy reviews or installs?
Do you build the app?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
App store optimisation, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.