Meta catalogue and dynamic product ads · Marketing
Show each shopper the products they have already looked at.
A shopper in Jaipur looks at a block-print bedsheet on your website, leaves, and later opens Instagram. A dynamic product ad can show that same bedsheet, with its current photo and price, drawn from your product catalogue in Meta's commerce tools.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Catalogue ads on Facebook and Instagram pull products from your feed and show them to the people most likely to want them. GullySales sets up the catalogue, builds the dynamic product ads and recommendation campaigns, and keeps the feed and the ads in step with your store.
The ads are built from a product feed, not designed one by one. That makes them useful for stores with a large range, and it also makes the feed the thing that decides the result. Poor photos, stale prices and unclear titles go straight into the ad.
This page covers catalogue-led advertising on Meta. The general Meta advertising service handles campaigns built around creative and audiences, and the Google Shopping service handles product listings in search. This service depends on a feed that already exists, or one we build with you first.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Visitors look at products and never return”
People browse your store once and move on. Nothing reminds them of the exact product they were considering.
“The catalogue and the ads disagree”
A product shown in an ad is sold out or priced differently on the website, and the buyer loses trust at the click.
“Every product gets the same treatment”
Best sellers and slow movers sit in one campaign, so spend is spread without regard to margin or demand.
“Catalogue errors block products from showing”
Missing fields, broken links and rejected items sit in the account unread, and parts of the range never appear.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Catalogue and feed review
A read of your product data, photos, prices and links, with a list of what to fix before ads begin.
Catalogue set-up and connection
The catalogue connected to your website and your Meta accounts, with product groups arranged around your range.
Dynamic product ads
Ads that draw products from the catalogue and show them to people who viewed or showed interest in them.
Product recommendation campaigns
Campaigns that show related products to new and existing buyers, planned against your margins and stock.
Tracking and measurement
Website events set up so product views, carts and orders are tied back to each ad, checked against the platform's current rules.
How the result is measured
- Orders and revenue traced to catalogue ads
- Cost per order against product margin
- Share of the catalogue approved and live
- Product views, add-to-cart and purchase events recorded correctly
- Ad spend against the plan agreed in writing
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Online stores with their own website and a product range that can be exported as a feed
- D2C brands that want to bring back visitors who looked at products but did not buy
- Retailers whose prices or stock change and need ads that follow the catalogue
- Stores that already run Meta campaigns but only with hand-made single-product ads
- Owners with a large range who cannot design an ad for every product
Not for
It is not the right fit if.
- Businesses with no online store or no product catalogue, because the ads have nothing to draw from
- Stores with only a handful of products, where individually designed ads would serve better
- Stores whose website has no working product pages or checkout, where the first job is the site
- Services businesses that do not sell listed products
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Send the requirements brief
You tell us about your store, range, margins and goals. We read it and talk to you before anything is proposed.
- 2
Agree scope and fee in writing
Scope, fee and term are sent in writing after the brief, with your ad spend shown separately from our time.
- 3
Prepare the catalogue
Product data and the feed are corrected first, and the website events are checked, so the ads start on clean information.
- 4
Build and launch the ads
Product sets, audiences and ad templates are built around your margins, with tracking confirmed before spend begins.
- 5
Measure and adjust
Results are read against the baseline recorded at the start, and spend moves toward the products that earn it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a product feed before we start?
How is this different from your Meta advertising service?
How is this different from Google Shopping?
What does the website need for this to work?
What does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Meta catalogue and dynamic product ads, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.