Native advertising · Marketing
Your sponsored article carries a label, a no-follow link and a takedown date.
Content marketing is what you publish on your own site. Native advertising is what you pay another publication to publish, in their house style, with a label at the top saying it was paid for.
In one paragraph
Native advertising is paid placement made to read like the publication's own work: a sponsored article, a partner content slot, or a recommendation widget under somebody else's story. GullySales buys the placement, gets the label, the live period and the link terms in writing, and briefs the publication's writer.
Two things are on sale and they are priced apart. The placement, which is the slot and how long it stays there, and the production, which is whether their writer writes it or you supply the copy. A publication writing it will not print a claim it cannot check.
The label is the deal. Readers see sponsored or partner content and fewer of them click, and that is the price of appearing inside a masthead they already trust. Anyone selling you an unlabelled article is selling you a problem.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The article went live and nobody came”
It sat under a label, three scrolls down a section page, with no reason to click anything. Traffic from a sponsored article is small and has to be planned for.
“We paid for a link that does nothing”
The publication marked it no-follow, as serious titles do for paid placements. The ranking benefit the proposal hinted at was never on offer.
“It disappeared after ninety days”
The contract set a live period nobody read carefully. The URL printed on a brochure now returns a page that cannot be found.
“Their writer produced something we cannot use”
The brief was a product sheet, so the article read like one, and the editor cut the only paragraph that mattered. Nobody had agreed what the piece was arguing.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Publication shortlist by reader
Which titles, trade publications and newsletters your buyer actually opens, and which of those sell native placement at all.
Placement terms in writing
Where on the site it sits, how long it stays live, whether it goes into the newsletter and onto social, and what happens when the period ends.
Label and disclosure agreed first
How that publication marks paid content and where the label appears, so there is no argument on the morning it goes up.
Link terms checked
Whether links to your site are followed or no-follow, how many are allowed, and where they may point. Assume no-follow until the publication says otherwise.
The argument, before the article
One thing the piece exists to argue, agreed with you and with the editor, so the draft is not a product sheet with paragraphs wrapped around it.
Production or supply, decided early
Their writer plus your interview, or your copy through their edit. The first costs more and reads better. The second is cheaper and still goes through their editor.
Recommendation widget buys
Where the budget suits it, the discovery slots under other people's articles, bought on cost per click, with a landing page built to hold distracted traffic.
What to do with it afterwards
The piece reused in sales emails, inside a proposal and as a mention on your own site. A placement is worth more as proof than as traffic.
How the result is measured
- Referral visits from the placement
- Enquiries traced to that referral source
- Time on page against the publication's own average, where they share it
- Cost per click on widget placements
- Days the article stayed live against the days contracted
- Sales conversations where the article was sent
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- B2B and software companies whose buyer reads two trade publications and nothing else
- Financial and healthcare businesses that need a considered explanation rather than a banner
- A brand launching a product that has to be explained before anyone can want it
- Companies with a real story and no journalist returning their calls
- Founders whose buyers check whether anybody outside the company has written about them
- Businesses publishing well on their own site and wanting a larger room to do it in
Not for
It is not the right fit if.
- Anyone buying this for search rankings, because a paid link is marked no-follow and the gain never arrives
- A business that needs orders this month, since the article is read by people who were not looking for you
- Owners who will not let an editor change a sentence, as the publication keeps final say on its own pages
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the native advertising work runs
- 1
Find where the buyer already reads
We ask your customers which publications and newsletters they open, then check which of those sell native placement and on what terms.
- 2
Fix the argument first
One claim the piece will make, and the evidence behind it. A sponsored article with nothing to argue is the most expensive brochure you will ever buy.
- 3
Negotiate placement and terms
Slot, live period, label, links, newsletter inclusion and social push, all written on the order before any payment is made.
- 4
Brief the writer or draft the copy
An hour with your founder or technical head gives the publication something its own writer could not invent. We run that briefing and sit in on it.
- 5
Clear the edit
Drafts move back and forth, and the publication keeps the last word on its own pages. We argue the points that matter and let the rest go.
- 6
Measure it, then reuse it
Referral traffic and enquiries from the placement, and the article put to work in sales conversations for as long as it stays live.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a sponsored article good for SEO?
Can we run it without the sponsored label?
Who writes it, us or them?
How long does the article stay online?
What does a sponsored article cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Native advertising, written for your industry.
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