Paid media account audit · Marketing
You are spending on ads every month, so find out where the money actually goes.
Some owners have been paying an agency or an employee to run ads for a year or more, and cannot say which rupees produced an enquiry. The platform dashboard shows clicks and impressions. It does not show whether the phone rang.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A paid media account audit is a paid, one-off review of the ad accounts you already run, starting with Google Ads and extending to Meta, LinkedIn and Microsoft. GullySales opens the accounts, checks tracking, structure, audiences, search terms, creative and landing pages, and gives you the findings in writing.
This is a diagnostic, not a pitch for a new campaign. We read your requirements brief, talk to you about the spend, and then put the scope and the fee in writing. Nothing starts until you have agreed to both.
Once the accounts are shared with us, we look inside them rather than at a summary someone prepared for you. What we find is written down in the order you should deal with it, whether you fix it yourself, hand it to your current agency, or ask us to take it on.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The report says it worked, but the phone says otherwise”
Clicks and impressions are up, and the enquiries you can count have not moved. Nobody has put the two side by side.
“I do not know if the conversions are real”
A page view, a button tap and a form submission can all be counted as a conversion. If the tracking counts the wrong one, every number built on it is wrong.
“The search terms look nothing like my customers”
Ads can be shown for searches from job seekers, students and people in cities you do not serve. You pay for each of those clicks.
“The account belongs to someone I cannot reach”
The login sits with a former agency or an employee who left, and you are not sure what else is connected to it or who is billed.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Access and ownership check
Who owns each ad account, who holds admin rights, which payment method is attached, and what breaks if the person who set it up stops answering.
Tracking and conversion review
Which actions each account counts as a conversion, whether calls, WhatsApp taps and form submissions are recorded, and whether the numbers match your own enquiry records.
Account structure review
How campaigns, ad groups and budgets are laid out, whether campaigns compete against each other, and where money sits on things that never produced an enquiry.
Audience and targeting review
Locations, languages, customer lists and remarketing audiences on Meta, LinkedIn and Microsoft, checked against who your buyers actually are.
Search terms and keywords
In Google Ads and Microsoft, the real searches that triggered your ads, read line by line, with the irrelevant ones and the missing negative keywords listed.
Creative and landing page review
The ads people see and the pages they land on, read the way a buyer reads them, including how the page behaves on a phone.
Written findings and next steps
A document that sets out what was checked, what was found, and the order to deal with it. It names the platform settings concerned and carries no scoring.
How the result is measured
- Conversions the account records against enquiries you can verify
- Spend on search terms that have nothing to do with what you sell
- Campaigns with spend and no recorded enquiry
- Gaps in tracking across calls, WhatsApp and forms
- Landing pages that do not match the ad that sent the visitor
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- An owner spending on Google Ads or Meta ads who doubts the agency's report
- A business that inherited ad accounts from a former employee, freelancer or agency
- A B2B firm paying for LinkedIn clicks and unable to say which ones became conversations
- A clinic, dealer or school whose cost per enquiry keeps rising and nobody can explain why
- A company about to raise its ad budget that wants the foundations checked before the money goes in
Not for
It is not the right fit if.
- Businesses that have never run paid ads, since there is no account to open and a plan is the cheaper first step
- Owners who will not share access to the ad accounts and the analytics, because the findings come from inside them
- Anyone looking for a promise of cheaper clicks or more leads. An audit finds problems. Fixing them is separate work.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the paid media account audit work runs
- 1
Requirements brief
You tell us which platforms you advertise on, what you spend and what you expected. We read it and talk to you.
- 2
Scope and fee in writing
We agree which accounts are covered, what is checked and what you receive, and the fee goes in writing before any work starts.
- 3
Access to the accounts
You give us view access to the ad accounts and your analytics. We ask for view access only, so nothing is changed during the review.
- 4
Review of each account
We work through tracking, structure, audiences, search terms, creative and landing pages, and compare what the platforms report with your own enquiry records.
- 5
Written findings
The findings reach you in writing, and we talk you through them. Any work that follows is scoped and agreed separately.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much does a paid media account audit cost?
Which platforms can you review?
Do I have to hand over control of my ad accounts?
Will the audit tell me to spend more?
Do platform rules affect what you recommend?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Paid media account audit, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.