Social and live commerce · Marketing
Sell through social platforms and live sessions, only if your buyers already shop there.
Social commerce lets a buyer see a product in a post, a reel or a message and order without leaving the platform. Live commerce adds a presenter, a live audience and questions answered on the spot. Both are growing in India, and both are led by the platforms themselves, which set the rules for catalogues, checkout, fees and what a seller may say or show.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Social and live commerce is selling products inside social platforms, either through shoppable posts and in-app catalogues or through live video sessions where buyers ask questions and order. GullySales plans and runs it for businesses whose buyers already shop this way. Scope and fee are agreed in writing after the requirements brief.
That platform dependence is the first thing to weigh. A shop built inside a social platform sits on ground you do not own, and the rules can change. For a business whose buyers have not yet shown interest in this format, a marketplace listing, a good website store or a WhatsApp catalogue is the sounder place to start. This is a lower priority service, and we say so before any work is proposed.
Where your buyers do shop through social and live formats, the work is real: a catalogue that is correct, a live session that is planned and presented well, and orders that are fulfilled afterwards. We describe the platforms as ordinary tools and check each platform's current rules at the start, rather than relying on what was true for an earlier account.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A social following exists but nobody can order from it.”
Posts get attention, and then the buyer is sent to a phone number or a bio link with no catalogue, price or checkout. The interest goes cold before an order is placed.
“A live session is run once with no plan and no way to judge it.”
The presenter improvises, products are shown in no order, and afterwards nobody can say which items sold or which questions went unanswered.
“The channel depends entirely on one platform's rules.”
Catalogue policies, fees and what is allowed in a live session are set by the platform. A business built only there carries that risk, and the rules are easy to miss.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Fit check before any build
A frank view of whether your buyers, products and margins suit social and live selling, or whether a marketplace, your website or WhatsApp should come first.
Platform selection
Which platforms your buyers actually use to shop, checked against each platform's current rules for sellers in India.
Product catalogue set-up
Product details, images, prices and stock prepared so a buyer can see and order from a post or a profile without asking.
Shoppable content planning
Posts, reels and stories planned around specific products, with a clear route from the content to an order.
Live session planning
A running order, the products to show, questions to expect, the presenter's brief and the order process, written down before the session.
Order handling and follow-up
How orders from social and live sessions reach your team, get fulfilled and are followed up, so the channel does not create a backlog.
Results tracking
Orders from each session or post kept apart from other channels, so you can see what the channel did and decide whether to continue.
How the result is measured
- Orders from social posts and live sessions, kept separate from other channels
- Cost of running the channel against the orders it produced
- Return and cancellation rate on orders placed through the channel
- Questions asked in live sessions that went unanswered, and the products they concerned
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Retailers and brands whose buyers already browse and order through social platforms
- Sellers of products that gain from being shown and explained live, such as apparel, jewellery, home goods and food
- Businesses with an existing social following that has never been turned into orders
- Owners asked by buyers or distributors to run a live selling session and unsure how to plan one
- Sellers who tried a live session once and could not tell what it produced
Not for
It is not the right fit if.
- You have no stock, fulfilment or returns process that can handle orders from a new channel
- Your buyers are other businesses who order through quotations and purchase orders, not through a social checkout
- You are looking for a platform to replace your own website or marketplace listings, rather than sit beside them
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social and live commerce work runs
- 1
Requirements brief
You send the requirements brief with your products, buyers, current social presence and goals. We read it and talk to you before anything is proposed.
- 2
Check the platform's current rules
Seller eligibility, catalogue policies, fees and live selling rules are checked for each platform at the start. We do not assume they match an earlier account.
- 3
Agree scope and fee in writing
Which platforms, which products and which formats are covered, and what GullySales charges, are written down and agreed before any work begins.
- 4
Set up and run
The catalogue, content and live session plans are prepared and used, starting with a small number of products so problems show up early.
- 5
Review and decide
Orders and costs are compared with what was recorded at the start. You then decide whether to extend, change or stop the channel.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is social and live commerce worth doing for my business?
Do you guarantee sales from a live session?
What will it cost?
Can you supply the presenter, studio or crew for a live session?
How does this relate to your marketplace and WhatsApp services?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Social and live commerce, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.