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WhatsApp catalogue, order updates and notifications · Marketing

Show your range on WhatsApp and tell the buyer where the order stands, without anyone typing it out each time.

For a dealer or a small retailer, WhatsApp is the shop counter. Buyers ask to see the range, send a photo of what they want, and later ask whether the order has been dispatched. Each of those messages is answered by hand, from whichever phone is nearest, in whatever words the person has time for.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A team planning business messaging and customer communication

In one paragraph

Dealers and small retailers already answer the same questions on WhatsApp every day: what do you have, what does it cost, has it shipped. GullySales plans the catalogue, the order and utility messages and the consent behind them. Scope and fee are agreed in writing after the requirements brief.

A WhatsApp catalogue puts the range in one place the buyer can browse inside the chat. Order updates and utility notifications tell the buyer about a confirmed order, a payment received or a delivery on its way, so the questions are answered before they are asked.

This page covers the catalogue, the order and utility messages and the consent and message-template rules behind them. WhatsApp marketing and automation covers promotional campaigns, and WhatsApp Business API setup covers the technical connection. We link the three so nothing falls between them.

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “The range lives in photos on one person's phone”

    Product photos, prices and availability are forwarded one by one, and each buyer sees whatever the sender remembered to send. When the person is away, the range is away with them.

  • “Buyers keep asking where the order is”

    Every status question is a message someone has to stop and answer. The buyer waits, the team is interrupted, and the answer depends on who picks up the phone.

  • “Order messages and promotions get mixed together”

    A message that confirms an order and a message that pushes an offer are different things under the platform's rules. Treating them as one invites trouble with consent and with message approval.

  • “Nobody has recorded who agreed to be messaged”

    Numbers sit in phones and spreadsheets with no note of when or how the buyer agreed. Without that record, a message to a buyer is a risk you cannot defend.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Catalogue planning

    Which products go in, how they are grouped, how each is named and priced, and who keeps it current, written down before anything is uploaded.

  2. Catalogue setup

    The catalogue prepared for your WhatsApp Business account, with product names, descriptions, photos and prices in the form your buyers read. Check the platform's current rules for what a catalogue may hold.

  3. Order and utility message design

    The wording of order confirmation, payment received, dispatch and delivery messages, kept short and factual, with the details your buyer needs and nothing promotional.

  4. Message template preparation

    Each message written as a template ready for approval, with its variables marked. Approval is decided by the platform, so we check the platform's current rules when we write them.

  5. Consent capture and record

    How a buyer agrees to be messaged, where that agreement is written down and how a buyer withdraws it, set up so your team can read the record without us.

  6. Handover to a person

    A clear rule for which questions the messages answer and which go to a person, so a buyer with a real problem is not left talking to a template.

How the result is measured

  • Products in the catalogue that carry a current price and photo
  • Catalogue views and product enquiries started from the catalogue
  • Order and utility messages sent, and the count delivered
  • Status questions that still reach a person after an update was sent
  • Buyers with a recorded consent and buyers who withdrew it

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for you if these sound familiar.

  • Dealers and distributors whose buyers ask for the range, the price and the stock on WhatsApp
  • Small retailers and showrooms who send the same product photos and price lists to buyer after buyer
  • Online and offline sellers who answer where is my order messages every day
  • Owners whose staff reply from personal phones, so the catalogue and the order history leave when the person does
  • Businesses that need order, payment and delivery messages to follow the platform's rules on consent and templates

Not for

It is not the right fit if.

  • You want to send promotions to people who never asked to hear from you; consent comes first, and promotional campaigns are covered by WhatsApp marketing and automation
  • You have no product list, price list or order record that anyone keeps up to date
  • You need a particular WhatsApp Business API provider chosen before the brief; that choice is agreed in writing after the brief and is covered by WhatsApp Business API setup

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs

  1. 1

    Requirements brief

    We start with a brief: what you sell, how enquiries and orders reach you today, where your product list lives and who answers the messages. Scope and fee are agreed in writing after it.

  2. 2

    Map the buyer's questions

    We list what buyers ask before and after an order, and decide which are answered by the catalogue, which by an order or utility message and which by a person.

  3. 3

    Build the catalogue and the templates

    The catalogue and the order messages are prepared together so a buyer who browses, orders and waits reads one consistent voice.

  4. 4

    Set up consent and the record

    We agree how consent is captured and logged, and where the record lives, before any message is sent to a buyer.

  5. 5

    Go live and read the conversations

    We read the real chats with you, correct product details and message wording where buyers are still asking, and agree what to change next.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do I need the WhatsApp Business API for a catalogue?
It depends on how you send messages and the volume you expect. A catalogue and order updates need different set-ups, and the answer is agreed in writing after the brief. If the API is needed, WhatsApp Business API setup is the page that covers it.
Can I send promotions in the same message as an order update?
Treat them as separate. The platform treats order and utility messages differently from promotional ones, and the rules change. We check the platform's current rules and design the two kinds of message to follow them.
Do buyers have to agree before I message them?
Consent is the starting point, and the platform's rules and Indian law on personal data both apply. We set up a way to capture and record agreement, and we check the current rules rather than rely on a fixed list. Marketing data, consent and compliance covers the wider picture.
Will this produce more orders?
We cannot promise that. We build the catalogue, the messages and the consent record carefully, and we show you the conversations so you can judge the effect on your own enquiries.
How is this priced?
There is no published price. The fee is put in writing after the requirements brief, and any charges you pay to the platform or a messaging provider are separate from our fee.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.