Decide what your agency is known for before a client decides for you.

1. A written position by advertiser category

   A decision on which categories and which media you lead with, written as one sentence the servicing team can say out loud.

   Result: Everyone in the agency describes the place the same way.

2. A one-line answer to what do you do

   One sentence naming the advertisers you are best for and the media you plan, built to survive being repeated by a client to their own boss.

   Result: Two people from your agency stop describing two agencies.

3. A credentials deck that opens with the position

   The deck rebuilt so the first slides say who you are for and what you are known for, before any campaign or showreel appears.

   Result: A marketing head knows inside a minute whether you fit.

4. Proof organised by category

   Campaign examples grouped by developer, institution and retailer, each carrying the brief, the media plan and what ran, cleared for showing.

   Result: The category you claim has work standing behind it.

5. One mark and one colour set, used everywhere

   The current logo, type and colours settled with you and applied to the deck, the website, the letterhead and the invoice, with older versions withdrawn.

   Result: You stop looking like three agencies with the same phone number.

6. A short brand note for the servicing team

   One page giving the team the position, the categories, the words to use and the ones to drop, for the meetings the founder does not attend.

   Result: Your account manager sells the same agency you do.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.