Advertising agencies · Search engine optimisation
Rank for the medium an advertiser searches, not for the word agency.
SEO for an advertising agency means showing up when an advertiser searches for the medium they have already chosen, such as hoarding rates or newspaper ad booking in their city. GullySales rebuilds your own site around those searches and clears the faults keeping it out of results.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for advertising agencies
- PPC ads for advertising agencies
- Lead generation for advertising agencies
- Digital marketing for advertising agencies
- Reputation management for advertising agencies
- Local SEO for advertising agencies
- Branding for advertising agencies
- Social media marketing for advertising agencies
- Content marketing for advertising agencies
Sales and marketing for advertising agencies, the overview.
For advertising agencies
Where it usually goes wrong, and what we would do.
“The one website you never get to update”
Client work always comes first, so the agency site still leads with a campaign from three years ago.
“Advertisers search by medium, not by craft”
A separate page for hoardings, for the city edition and for FM radio gives each of those searches something to find.
“Work you cannot name can still rank”
Write the page around the category, the medium and the season, and leave the brand out until the client agrees.
What we do
What we deliver for advertising agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for each medium you sell
Separate pages for hoardings and transit media, the city edition, FM radio and cinema, written in the words an advertiser uses when asking for a rate.
Result: The advertiser who has already chosen the medium finds you.
A page for each advertiser category you want more of
One page on launch advertising for developers, one on admission season for institutions, one on festive retail, each carrying the work you have done in it.
Result: A marketing head opens a page that sounds like their own brief.
Campaign write-ups that rank without naming the client
Your work section rebuilt around the category, the medium and the season, with the brand left out until you hold written permission to use it.
Result: Confidential campaigns still earn you search traffic.
A technical clean-up of the agency site
Load speed, broken links, missing titles and the stray pages left behind by past redesigns, fixed on the one site nobody in the studio has time to open.
Result: Your site stops being the job that never gets scheduled.
Monthly search reporting by page
Position, traffic and enquiries for each medium and category page, set against the baseline recorded at the free audit.
Result: You know which page brought the brief.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these advertising agencies.
- Full-service advertising agencies
- Media buying and planning agencies
- Print advertising and newspaper classified agencies
- Outdoor, hoarding and transit media agencies
- Radio and cinema advertising agencies
- Real estate and project launch specialists
- Education and admission season advertising agencies
- Below-the-line and activation agencies
- Agencies empanelled for government advertising
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for advertising agencies
- 1
Assess
A free audit of where your last year's billing came from, which clients repeated, which went quiet, and who holds each relationship.
- 2
Set the position
A decision on which advertiser categories and media you lead with, written into the deck and website.
- 3
Build the pipeline
An advertiser calendar with every client's season, and a pitch kit ready for the next brief.
- 4
Reach out early
Category campaigns timed to launches, admissions and festivals, plus referral relationships with media owners.
- 5
Review and renew
Post-campaign reviews with each client and a plan for next season before this one is billed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need SEO if every brief comes from referrals?
Can we publish campaigns clients will not let us name?
Can a traditional agency still grow when clients are moving to digital?
Should we take part in pitches that ask for free creative?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for advertising agencies
Everything else we would do for you.
- PPC ads for advertising agencies
- Lead generation for advertising agencies
- Digital marketing for advertising agencies
- Reputation management for advertising agencies
- Local SEO for advertising agencies
- Branding for advertising agencies
- Social media marketing for advertising agencies
- Content marketing for advertising agencies
- Email marketing for advertising agencies
Or start from the overview: sales and marketing for advertising agencies.