Advertising agencies · Social media
Post where marketing heads and media owners are already looking.
Social media for an advertising agency is where a marketing head sees your recent work between pitches, and where media owners' sales teams notice you. GullySales runs the calendar, checks what may be shown publicly, and keeps the posting going through peak season.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
For advertising agencies
Where it usually goes wrong, and what we would do.
“Permission decides what you are allowed to post”
Put up a campaign before the client announces it and you can lose the account, so keep a written record of what is cleared.
“A tear sheet beats a quote card”
Advertisers want the ad as it appeared in the paper and the site the hoarding went up on, not a motivational line.
“The intern posts, the founder wins the account”
One reply from the founder under a media owner's post does more than a month of scheduled content.
What we do
What we deliver for advertising agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A clearance list of what may be shown
Every campaign marked as cleared, cleared after launch, or never to be named, agreed in writing with the client and checked before anything is posted.
Result: Nobody loses an account over a post that went up early.
A tear sheet routine after every release
The published page, the hoarding photograph and the radio schedule collected while the campaign is still live, cropped and captioned ready to post.
Result: You have something real to put up in the week it matters.
A LinkedIn plan aimed at marketing heads and media sales
Posts and comments pointed at the people who hand out briefs and the people who sell space, not at other creative teams.
Result: Your posts are read by the people who choose an agency.
Fifteen minutes of the founder's time, scheduled
A fixed slot for the founder to reply under media owners' and clients' posts, with the handful of accounts worth watching already listed.
Result: The one comment that starts a conversation actually gets made.
Enough approved material to last peak season
Posts written and scheduled before launch and admission season, so the calendar keeps running the fortnight the studio fills up.
Result: Nobody checking you finds a two-month gap.
Enquiries from social counted separately
Messages and profile visits that turned into briefs recorded by platform each month, against the baseline from the audit.
Result: You learn whether Instagram is a portfolio or a pipeline.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these advertising agencies.
- Full-service advertising agencies
- Media buying and planning agencies
- Print advertising and newspaper classified agencies
- Outdoor, hoarding and transit media agencies
- Radio and cinema advertising agencies
- Real estate and project launch specialists
- Education and admission season advertising agencies
- Below-the-line and activation agencies
- Agencies empanelled for government advertising
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for advertising agencies
- 1
Assess
A free audit of where your last year's billing came from, which clients repeated, which went quiet, and who holds each relationship.
- 2
Set the position
A decision on which advertiser categories and media you lead with, written into the deck and website.
- 3
Build the pipeline
An advertiser calendar with every client's season, and a pitch kit ready for the next brief.
- 4
Reach out early
Category campaigns timed to launches, admissions and festivals, plus referral relationships with media owners.
- 5
Review and renew
Post-campaign reviews with each client and a plan for next season before this one is billed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters for an agency?
How do we post work we cannot name?
Can a traditional agency still grow when clients are moving to digital?
Should we take part in pitches that ask for free creative?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
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Or start from the overview: sales and marketing for advertising agencies.