Publish what a first-time advertiser wants explained before briefing you.

1. A rate and booking explainer for each medium

   What a front page costs, how hoarding sites are priced, how commission works and when booking closes, written once in plain words.

   Result: You stop explaining the same thing in every first meeting.

2. A category guide published to its planning month

   An admission advertising guide for principals, a launch guide for developers and a festive guide for retailers, each scheduled before that category starts planning.

   Result: Your guide arrives in the week the reader is deciding.

3. Case studies written without the client's name

   The brief, the media plan, what ran and what the response looked like, with the advertiser described by category until permission comes through.

   Result: Work you cannot name still does something for you.

4. A media planning checklist worth downloading

   One page a first-time advertiser can use before briefing anybody, given in exchange for a name and a category.

   Result: A reader who is not ready to ring still becomes a contact.

5. A calendar with a writer and a date against each piece

   Topics fixed for the next quarter, with who drafts and who approves, so writing does not wait for a quiet week that never arrives.

   Result: Something goes out even in the middle of launch season.

6. Monthly reporting on what each piece brought

   Reads, downloads and enquiries traced to each guide and case study, set against the baseline recorded at the audit.

   Result: Next quarter's topics are chosen on evidence.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.