Buy the searches that bring briefs, not calls asking for a rate card.

1. Campaigns split by advertiser category

   One campaign for developers planning a launch, one for institutions before admissions, one for retail before the festive booking window, each with its own budget.

   Result: A quiet category cannot eat the money meant for a busy one.

2. Ad text that leads with the plan, not the rate

   Ads naming the medium, the category and the campaign you would build, so a click comes from someone holding a brief rather than someone pricing a booking.

   Result: Fewer calls that open with what is your best rate.

3. A landing page per category with a brief form

   A page matching the ad, ending in a form asking the category, the media under consideration, the budget range and the month the campaign has to run.

   Result: The enquiry arrives with enough in it to decide whether to pitch.

4. A negative keyword list against rate shoppers and job seekers

   Blocks on cheapest, free, rate card, internship and advertising course, reviewed against what people actually typed each week.

   Result: Your budget stops paying for clicks that were never briefs.

5. A spend calendar built on your clients' seasons

   Money going out before RERA launches, before admissions open and before festive booking closes, then turned down in the weeks when nobody is planning.

   Result: You advertise while advertisers are deciding.

6. Client brands and their category terms excluded

   Every current client's brand name, and the category words you buy media against on their behalf, kept out of your own campaigns.

   Result: No client opens a review meeting asking why you bid on their name.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.