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GullySales

Advertising agencies · Digital marketing

Keep your own marketing running through the season that pays your bills.

Digital marketing for an advertising agency is the plan that keeps its own site, search, social and mailers moving while the studio is buried in client work. GullySales sets the calendar, names who owns each piece, and reports the briefs it brought in.

Book a free auditWhatsApp usor call +91 80958 58589
A steam traction engine belted across a stackyard to a wooden threshing machine: the long flat belt taut between the flywheel and the drive pulley, the flywheel spinning, a straw elevator raking up off the far end, a full sack hanging on the sack spout, a corn stack half taken down behind and a water cart standing by

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for advertising agencies

Sales and marketing for advertising agencies, the overview.

For advertising agencies

Where it usually goes wrong, and what we would do.

  • “Your own marketing is the first thing dropped”

    Launch and admission season fill the studio, the agency's own posts stop for two months, and the pipeline goes quiet after.

  • “Clients moving budget online want one agency, not two”

    Your own digital work is the proof that you can plan Meta and Google alongside the city edition.

  • “Someone other than the founder has to own it”

    The founder is in pitches, so give the work a named person in the team and a fixed slot each week.

What we do

What we deliver for advertising agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A weekly slot with a named owner

    One person in the team given the agency's own marketing, a fixed hour each week, and a short list of what is due that week.

    Result: Your own marketing survives the launch that fills the studio.

  2. A calendar built on your clients' booking seasons

    The year laid out against RERA launches, admission dates and the festive booking window, with what goes out before each one written in.

    Result: The work is planned around the months that pay your bills.

  3. Posts and pages banked before peak season

    Case write-ups, category pages and mailers drafted and approved in the quiet weeks, ready to go out while the studio is buried.

    Result: Nothing stops for two months and then restarts cold.

  4. Your own digital work turned into proof

    The search, social and email running for the agency written up as a short case, for the client wondering whether you can handle the online share of their budget.

    Result: You keep that share instead of losing it to a digital shop.

  5. Every channel in one monthly report

    Briefs received by source and by advertiser category in a single report, compared with the baseline recorded before the work started.

    Result: You can drop the channel that has never produced a brief.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, then reported every month against it.

Read the full integrated marketing campaigns page

Who it is for

This is written for these advertising agencies.

  • Full-service advertising agencies
  • Media buying and planning agencies
  • Print advertising and newspaper classified agencies
  • Outdoor, hoarding and transit media agencies
  • Radio and cinema advertising agencies
  • Real estate and project launch specialists
  • Education and admission season advertising agencies
  • Below-the-line and activation agencies
  • Agencies empanelled for government advertising

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for advertising agencies

  1. 1

    Assess

    A free audit of where your last year's billing came from, which clients repeated, which went quiet, and who holds each relationship.

  2. 2

    Set the position

    A decision on which advertiser categories and media you lead with, written into the deck and website.

  3. 3

    Build the pipeline

    An advertiser calendar with every client's season, and a pitch kit ready for the next brief.

  4. 4

    Reach out early

    Category campaigns timed to launches, admissions and festivals, plus referral relationships with media owners.

  5. 5

    Review and renew

    Post-campaign reviews with each client and a plan for next season before this one is billed.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why a studio brings us in for its own pipeline.

  • Marketing and sales, as one job

    We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Who should run the agency's own marketing?
A named person with a weekly slot. Left to whoever is free, it stops the week a big brief lands.
Do we report on our own marketing too?
Yes, every month against the baseline recorded before work starts. Briefs received by source is the number that matters.
Can a traditional agency still grow when clients are moving to digital?
Yes, if it stops selling media alone. Builders, institutions and retailers still spend on print, radio and outdoor, and an agency that can plan those alongside digital keeps the whole budget.
Should we take part in pitches that ask for free creative?
Only when the account is worth it and the odds are fair. Ask how many agencies are pitching and whether a pitch fee is paid, and decline briefs where the creative could simply be taken and handed to a cheaper supplier.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for advertising agencies

Everything else we would do for you.

Or start from the overview: sales and marketing for advertising agencies.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit