Advertising agencies · Lead generation
Hear about the campaign before it becomes a four-agency unpaid pitch.
Lead generation for an advertising agency is the work of hearing about a campaign early, and judging which briefs are worth an unpaid pitch. GullySales builds the advertiser list, times outreach to each category's season, and records where every brief came from.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
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Sales and marketing for advertising agencies, the overview.
For advertising agencies
Where it usually goes wrong, and what we would do.
“A pitch you lose still costs you a fortnight”
Ask how many agencies are in, who decides and whether a fee is paid, before the studio starts on creative.
“The founder's network is the channel nobody writes down”
Conversations at a wedding, a club or a press event sit in one head, so the second follow-up never happens.
“A rate enquiry is not a brief”
Someone asking for a front page rate is buying space, and needs a different reply from a builder planning a launch.
What we do
What we deliver for advertising agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A pitch qualification checklist
The questions asked before the studio opens a file: how many agencies are in, who signs, whether a pitch fee is paid, and what the media budget is.
Result: You decline the briefs that were only collecting ideas.
The founder's contacts written down
Names met at weddings, club evenings and press events, entered in one place with the category, the last conversation and the month to ring back.
Result: The second follow-up happens even when the founder is in a pitch.
A two-track reply for rate enquiries and briefs
A quick rate answer carrying booking deadlines and what the price covers, and a different first call for an advertiser planning a campaign.
Result: A space buyer gets an answer in a minute and a brief gets a conversation.
Referral notes for media owners' sales teams
A one-page note that newspaper, radio and outdoor reps can hand to an advertiser who needs creative, with a record of who sent whom.
Result: The rep who cannot do the artwork sends the advertiser to you.
A record of what each pitch cost
Studio hours, artwork and travel logged against every pitch won or lost, so the price of free creative is visible at the end of a season.
Result: Deciding to pitch stops being a guess about goodwill.
Every brief tagged to where it came from
Source recorded against each brief, whether referral, media owner, search, outreach or the founder's own contact, and reported every month against the audit baseline.
Result: You feed the source that is actually producing work.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these advertising agencies.
- Full-service advertising agencies
- Media buying and planning agencies
- Print advertising and newspaper classified agencies
- Outdoor, hoarding and transit media agencies
- Radio and cinema advertising agencies
- Real estate and project launch specialists
- Education and admission season advertising agencies
- Below-the-line and activation agencies
- Agencies empanelled for government advertising
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for advertising agencies
- 1
Assess
A free audit of where your last year's billing came from, which clients repeated, which went quiet, and who holds each relationship.
- 2
Set the position
A decision on which advertiser categories and media you lead with, written into the deck and website.
- 3
Build the pipeline
An advertiser calendar with every client's season, and a pitch kit ready for the next brief.
- 4
Reach out early
Category campaigns timed to launches, admissions and festivals, plus referral relationships with media owners.
- 5
Review and renew
Post-campaign reviews with each client and a plan for next season before this one is billed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we pitch for free?
Where do new briefs actually come from?
Can a traditional agency still grow when clients are moving to digital?
Should we take part in pitches that ask for free creative?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for advertising agencies
Everything else we would do for you.
- SEO for advertising agencies
- PPC ads for advertising agencies
- Digital marketing for advertising agencies
- Reputation management for advertising agencies
- Local SEO for advertising agencies
- Branding for advertising agencies
- Social media marketing for advertising agencies
- Content marketing for advertising agencies
- Email marketing for advertising agencies
Or start from the overview: sales and marketing for advertising agencies.