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GullySales

Aesthetic, hair and cosmetic clinics · Email marketing

Email is not the channel that closes here, and it still has two jobs.

Email for an aesthetic clinic carries the slow work WhatsApp is wrong for: treatment plans, EMI paperwork, package reminders and the maintenance sitting due a year later. GullySales writes those sequences, keeps clinical detail out of subject lines, and triggers them from the CRM rather than from memory.

A post room: a wall rack of pigeonholes with sorted letters and strapped bundles, a loaded mail trolley wheeled up in front of it, and on the bench a franking machine with one envelope under the press arm, franked and cleared

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

For aesthetic, hair and cosmetic clinics

Where it usually goes wrong, and what we would do.

  • WhatsApp does the talking, so email carries the documents

    A patient will not read a long message on WhatsApp, but will open a plan, a consent form and an EMI sheet. Say the short thing there and attach the rest here.

  • A subject line can out a patient to their family

    Hair transplant plan for you, sitting in an inbox opened on a shared laptop, is a confidentiality problem. Subject lines stay plain and the detail stays inside.

  • The maintenance sitting is a year away and nobody remembers it

    Laser touch-ups, aligner retainers and transplant reviews fall due long after a patient has stopped thinking about you. A dated email is the cheapest booking your clinic will get.

What we do

What we deliver for aesthetic, hair and cosmetic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan and consent pack sent after every consultation

    The written treatment plan, the EMI terms and the consent form emailed the same day, in one message the patient can forward at home.

    Result: The family discussion happens over your document.

  2. Sitting and package reminders on a dated schedule

    Messages for the next sitting, the missed sitting and the retainer or touch-up due a year on, triggered from the CRM rather than remembered.

    Result: Sold packages get finished and old patients come back.

  3. Subject lines and previews checked for confidentiality

    Nothing in a subject line naming a treatment, clinical detail kept inside the message, and a rule about which addresses a clinic may write to.

    Result: A shared inbox does not turn into a complaint.

  4. A list cleaned and consented

    Old contacts checked against who actually agreed to be written to, with an unsubscribe on every message and the branch recorded against each patient.

    Result: You write to people who want to hear from you.

  5. A monthly report on what the list produced

    Opens, replies, and the sittings and plans booked from email, set against the baseline taken in the free audit.

    Result: The list gets judged on bookings.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these aesthetic, hair and cosmetic clinics.

  • Hair transplant and hair restoration centres
  • Laser hair removal and skin laser clinics
  • Aesthetic medicine clinics offering injectables, peels and skin boosters
  • Cosmetic dentistry practices for aligners, veneers and smile design
  • Dental implant centres
  • Cosmetic and plastic surgery practices
  • Body contouring and non-surgical fat reduction clinics
  • Multi-branch aesthetic chains and franchise clinics
  • Doctor-led clinics that started inside a dermatology or dental practice

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for aesthetic, hair and cosmetic clinics

  1. 1

    Count the funnel

    From last quarter's leads, consultations, signed plans and completed packages, we record where patients are lost and which treatments carry the revenue.

  2. 2

    Check the claims

    Pages, ads, before-and-after posts and offers are reviewed against the rules for doctors and dentists, and anything that promises an outcome is rewritten.

  3. 3

    Fix the consultation

    Counsellors get the first-call script, the written treatment plan format, the EMI explainer and a follow-up schedule for patients still deciding.

  4. 4

    Bring in the right patients

    Treatment pages, search campaigns and lead forms are aimed at the treatments with the best margin and free doctor time, with fewer free-consultation offers.

  5. 5

    Finish the package, then ask

    Session reminders, missed-session calls and a review or referral request once the patient can see their own result.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do Indian patients even open clinic emails?
For anything with a document attached, yes. Plans, bills, EMI approvals and consent forms get opened because the patient needs them. Skin-tip newsletters mostly do not, so the programme is not built on those.
Can we email our old patient list with an offer?
Only patients who agreed to hear from you, and the wording needs care. Discount messaging about medical treatment runs into the restrictions your doctors work under, so your adviser should see it. A reminder about a sitting that is due is the safer and better use of that list.
Can an aesthetic clinic show before-and-after photos?
With care. The National Medical Commission (NMC) rules for doctors and the Dental Council code for dentists restrict advertising that promises results or solicits patients. Each photo needs written patient consent, honest context such as the number of sessions, and no wording that suggests the same result for everyone. We check each one with your doctor before it is used.
Should we offer free consultations to get more leads?
Usually not as the headline. Free consultations fill the diary with people who were curious, not decided. A modest fee adjusted against treatment, or a clearly stated price basis, brings fewer and far better leads.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit