Skip to content
GullySales

Aesthetic, hair and cosmetic clinics · Digital marketing

Plan the whole fortnight a patient takes to decide, not the click.

Digital marketing for an aesthetic clinic is the plan behind search, Meta, WhatsApp and the clinic's own pages, decided against the treatments you want to fill. GullySales sets what each channel is for, how the budget splits by treatment, and what lands in the report each month.

A steam traction engine belted across a stackyard to a wooden threshing machine: the long flat belt taut between the flywheel and the drive pulley, the flywheel spinning, a straw elevator raking up off the far end, a full sack hanging on the sack spout, a corn stack half taken down behind and a water cart standing by

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

For aesthetic, hair and cosmetic clinics

Where it usually goes wrong, and what we would do.

  • Doctor time is the constraint, not the budget

    A surgeon who can do four transplants a week cannot absorb a campaign built for volume. The plan starts at the diary and works back to the spend.

  • Branches bid against each other if nobody stops them

    Two of your clinics in one city chasing the same treatment word raise their own cost. Split the areas, the pages and the phone numbers before the second branch opens.

  • The channel that closes is WhatsApp, and nobody budgets for it

    Consultations get booked, argued over and rescheduled in that thread while the ad account gets all the attention. Staffing it is a line in the plan.

What we do

What we deliver for aesthetic, hair and cosmetic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan tied to the treatment list

    What search, Meta, WhatsApp and the website are each meant to do for hair, skin and dental work, written down so it is not re-argued every month.

    Result: Every rupee has a job before it is spent.

  2. Budget split by treatment and chair time

    Spend allocated against margin and the hours each treatment takes from a doctor or therapist, with a ceiling on the ones you cannot scale.

    Result: You stop advertising a surgery you have no dates for.

  3. One tracked number and source per branch

    Separate call numbers, forms and Business Profiles for each clinic, so a Koramangala enquiry is never counted as a Jayanagar one.

    Result: Branch managers argue less and the report is believable.

  4. WhatsApp run as a channel, not an afterthought

    Who answers the business number, in which hours, with saved replies for the rate and EMI questions, and the thread logged against the patient.

    Result: The place patients actually decide has somebody running it.

  5. A season calendar for weddings and festival months

    Campaign months set against the local wedding season and the weeks your chairs sit empty, with the sitting count counted backwards from the date.

    Result: Patients start early enough to finish the course.

  6. One monthly report the owner can read

    Enquiries, consultations, signed plans and revenue by treatment and channel, set against the baseline taken in the free audit.

    Result: Two minutes tells you what to fund next month.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these aesthetic, hair and cosmetic clinics.

  • Hair transplant and hair restoration centres
  • Laser hair removal and skin laser clinics
  • Aesthetic medicine clinics offering injectables, peels and skin boosters
  • Cosmetic dentistry practices for aligners, veneers and smile design
  • Dental implant centres
  • Cosmetic and plastic surgery practices
  • Body contouring and non-surgical fat reduction clinics
  • Multi-branch aesthetic chains and franchise clinics
  • Doctor-led clinics that started inside a dermatology or dental practice

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for aesthetic, hair and cosmetic clinics

  1. 1

    Count the funnel

    From last quarter's leads, consultations, signed plans and completed packages, we record where patients are lost and which treatments carry the revenue.

  2. 2

    Check the claims

    Pages, ads, before-and-after posts and offers are reviewed against the rules for doctors and dentists, and anything that promises an outcome is rewritten.

  3. 3

    Fix the consultation

    Counsellors get the first-call script, the written treatment plan format, the EMI explainer and a follow-up schedule for patients still deciding.

  4. 4

    Bring in the right patients

    Treatment pages, search campaigns and lead forms are aimed at the treatments with the best margin and free doctor time, with fewer free-consultation offers.

  5. 5

    Finish the package, then ask

    Session reminders, missed-session calls and a review or referral request once the patient can see their own result.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we put everything into Instagram, since that is where aesthetics lives?
No. Instagram reaches people at the start of a long decision and search reaches them near the end. Funding only one leaves you with a diary full of browsers or a trickle of ready patients.
How do we split the budget across treatments?
By margin and by chair time, not by how many enquiries each brings. A laser package that fills a therapist's afternoon is a different decision from an implant case needing the senior doctor. The audit puts both on one sheet.
Can an aesthetic clinic show before-and-after photos?
With care. The National Medical Commission (NMC) rules for doctors and the Dental Council code for dentists restrict advertising that promises results or solicits patients. Each photo needs written patient consent, honest context such as the number of sessions, and no wording that suggests the same result for everyone. We check each one with your doctor before it is used.
Should we offer free consultations to get more leads?
Usually not as the headline. Free consultations fill the diary with people who were curious, not decided. A modest fee adjusted against treatment, or a clearly stated price basis, brings fewer and far better leads.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit