Aesthetic, hair and cosmetic clinics · Digital marketing
Plan the whole fortnight a patient takes to decide, not the click.
Digital marketing for an aesthetic clinic is the plan behind search, Meta, WhatsApp and the clinic's own pages, decided against the treatments you want to fill. GullySales sets what each channel is for, how the budget splits by treatment, and what lands in the report each month.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for aesthetic, hair and cosmetic clinics
- SEO for aesthetic, hair and cosmetic clinics
- PPC ads for aesthetic, hair and cosmetic clinics
- Lead generation for aesthetic, hair and cosmetic clinics
- Reputation management for aesthetic, hair and cosmetic clinics
- Local SEO for aesthetic, hair and cosmetic clinics
- Branding for aesthetic, hair and cosmetic clinics
- Social media marketing for aesthetic, hair and cosmetic clinics
- Content marketing for aesthetic, hair and cosmetic clinics
Sales and marketing for aesthetic, hair and cosmetic clinics, the overview.
For aesthetic, hair and cosmetic clinics
Where it usually goes wrong, and what we would do.
“Doctor time is the constraint, not the budget”
A surgeon who can do four transplants a week cannot absorb a campaign built for volume. The plan starts at the diary and works back to the spend.
“Branches bid against each other if nobody stops them”
Two of your clinics in one city chasing the same treatment word raise their own cost. Split the areas, the pages and the phone numbers before the second branch opens.
“The channel that closes is WhatsApp, and nobody budgets for it”
Consultations get booked, argued over and rescheduled in that thread while the ad account gets all the attention. Staffing it is a line in the plan.
What we do
What we deliver for aesthetic, hair and cosmetic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan tied to the treatment list
What search, Meta, WhatsApp and the website are each meant to do for hair, skin and dental work, written down so it is not re-argued every month.
Result: Every rupee has a job before it is spent.
Budget split by treatment and chair time
Spend allocated against margin and the hours each treatment takes from a doctor or therapist, with a ceiling on the ones you cannot scale.
Result: You stop advertising a surgery you have no dates for.
One tracked number and source per branch
Separate call numbers, forms and Business Profiles for each clinic, so a Koramangala enquiry is never counted as a Jayanagar one.
Result: Branch managers argue less and the report is believable.
WhatsApp run as a channel, not an afterthought
Who answers the business number, in which hours, with saved replies for the rate and EMI questions, and the thread logged against the patient.
Result: The place patients actually decide has somebody running it.
A season calendar for weddings and festival months
Campaign months set against the local wedding season and the weeks your chairs sit empty, with the sitting count counted backwards from the date.
Result: Patients start early enough to finish the course.
One monthly report the owner can read
Enquiries, consultations, signed plans and revenue by treatment and channel, set against the baseline taken in the free audit.
Result: Two minutes tells you what to fund next month.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these aesthetic, hair and cosmetic clinics.
- Hair transplant and hair restoration centres
- Laser hair removal and skin laser clinics
- Aesthetic medicine clinics offering injectables, peels and skin boosters
- Cosmetic dentistry practices for aligners, veneers and smile design
- Dental implant centres
- Cosmetic and plastic surgery practices
- Body contouring and non-surgical fat reduction clinics
- Multi-branch aesthetic chains and franchise clinics
- Doctor-led clinics that started inside a dermatology or dental practice
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for aesthetic, hair and cosmetic clinics
- 1
Count the funnel
From last quarter's leads, consultations, signed plans and completed packages, we record where patients are lost and which treatments carry the revenue.
- 2
Check the claims
Pages, ads, before-and-after posts and offers are reviewed against the rules for doctors and dentists, and anything that promises an outcome is rewritten.
- 3
Fix the consultation
Counsellors get the first-call script, the written treatment plan format, the EMI explainer and a follow-up schedule for patients still deciding.
- 4
Bring in the right patients
Treatment pages, search campaigns and lead forms are aimed at the treatments with the best margin and free doctor time, with fewer free-consultation offers.
- 5
Finish the package, then ask
Session reminders, missed-session calls and a review or referral request once the patient can see their own result.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we put everything into Instagram, since that is where aesthetics lives?
How do we split the budget across treatments?
Can an aesthetic clinic show before-and-after photos?
Should we offer free consultations to get more leads?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for aesthetic, hair and cosmetic clinics
Everything else we would do for you.
- SEO for aesthetic, hair and cosmetic clinics
- PPC ads for aesthetic, hair and cosmetic clinics
- Lead generation for aesthetic, hair and cosmetic clinics
- Reputation management for aesthetic, hair and cosmetic clinics
- Local SEO for aesthetic, hair and cosmetic clinics
- Branding for aesthetic, hair and cosmetic clinics
- Social media marketing for aesthetic, hair and cosmetic clinics
- Content marketing for aesthetic, hair and cosmetic clinics
- Email marketing for aesthetic, hair and cosmetic clinics
Or start from the overview: sales and marketing for aesthetic, hair and cosmetic clinics.