Business consultants · Email marketing
Stay in the owner's mind through the months before they sign.
Email for a consulting practice is not a newsletter about your firm, it is a planned note to owners, past clients and referrers who are not ready yet. GullySales writes that note out of your own thinking, sets the follow-up schedule for proposals sitting with a promoter, and tracks who replies.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
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Sales and marketing for business consultants, the overview.
For business consultants
Where it usually goes wrong, and what we would do.
“A proposal goes quiet and nobody has a plan for week three”
The promoter said he would discuss it at home, and then an audit or a wedding took over. One call and two emails across a month recover work nobody had actually lost.
“Your best list is the people who already paid you”
A client whose diagnostic finished a year ago is the likeliest buyer of the implementation phase. Ask six months on what has held and what has slipped.
“Referrers need feeding, not selling to”
The CAs and bankers who send you clients want something they can pass on, such as a plain note on what a rule change means for a borrower.
What we do
What we deliver for business consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A follow-up schedule fixed the day a proposal goes out
One call and two emails across a month, dated in advance and written before the silence starts, because week three is when proposals die.
Result: Work nobody actually rejected comes back.
A six-month note to past clients asking what has held
A short mail on the recommendations from the diagnostic: what stuck, what slipped, and what the owner would do differently now.
Result: The implementation phase gets proposed at the moment it is wanted.
A plain note for the CAs and bankers who refer you
Something a referrer can pass on without it being about you, such as what a rule change means for a borrower or an exporter.
Result: Your referrers have a reason to say your name this month.
A monthly note written out of your own thinking
Short, plain and sent from the partner's address, not a designed newsletter about what the firm has been up to.
Result: It gets read because it looks like an email from a person.
The list split by past client, live proposal and referrer
Three groups held separately, so the chase, the check-in and the piece for a referrer never land on the same person at once.
Result: Nobody receives an email that was written for somebody else.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these business consultants.
- Independent management consultants
- Boutique strategy and operations consulting firms
- Family business and succession consultants
- Business growth and turnaround consultants for SMEs
- Lean, Six Sigma and process improvement consultants
- ISO, ZED and quality certification consultants
- Startup, fundraising and business plan advisers
- HR and organisation design consultants
- Export, import and market entry advisers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for business consultants
- 1
Assess
We trace where your last engagements came from, how proposals convert and where the pipeline depends on one person or one referrer.
- 2
Sharpen the position
One clear statement of the problem you solve and for whom, with service pages written around owner problems.
- 3
Make the work visible
Anonymised case studies, articles and LinkedIn posts in the partner's voice.
- 4
Widen the sources
A referral programme with CAs, bankers and associations, search pages for specific problems, and outreach to past clients.
- 5
Close and continue
A proposal follow-up schedule and a follow-on offer planned before each engagement ends.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will an owner really read an email from a consultant?
How often should we send it?
How can we market our work if every client is confidential?
Should a consultant specialise or stay general?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for business consultants
Everything else we would do for you.
- SEO for business consultants
- PPC ads for business consultants
- Lead generation for business consultants
- Digital marketing for business consultants
- Reputation management for business consultants
- Local SEO for business consultants
- Branding for business consultants
- Social media marketing for business consultants
- Content marketing for business consultants
Or start from the overview: sales and marketing for business consultants.