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GullySales

Business consultants · Pay per click advertising

Advertise where a consulting enquiry already has a deadline behind it.

Paid search for a consulting practice works on the engagements an owner already knows to look for, such as ISO certification, a bank project report or an investor-ready business plan. GullySales runs those campaigns, puts the qualifying questions in the form, and reports cost per scoping call rather than clicks.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For business consultants

Where it usually goes wrong, and what we would do.

  • Nobody buys a retainer from an advert

    An owner will click an advert for ISO readiness when a buyer audit is a month away. Nobody hands the family succession to a stranger who bid on a keyword.

  • Half the clicks are not owners at all

    Students, job seekers and rival consultants click the same advert as a promoter. Asking for the company name and the problem on the form keeps them out of the partner's diary.

  • The landing page has to survive a slow decision

    The click happens today, the proposal is signed weeks later. So the page carries the partner's name and a case written with no client named, not a form on its own.

What we do

What we deliver for business consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns only on the work an owner already searches for

    ISO and ZED readiness, a project report for a bank loan, an investor-ready business plan, and nothing that depends on a stranger trusting you with a retainer.

    Result: The money goes where a deadline is already pushing somebody.

  2. A form that asks for the company, the problem and the deadline

    Three questions before any call is booked, answered in the enquirer's own words rather than picked from a list.

    Result: Students and rival consultants do not reach the partner's diary.

  3. Negative keywords for course hunters and job seekers

    Blocks on course, certification training, salary, internship, format, sample and free download, reviewed weekly against what people actually typed.

    Result: The daily budget stops being spent on people who were never buying.

  4. A landing page carrying the partner and a client-free case

    Name, photograph, an account of similar work with no client named, and a plain statement of what a first call covers.

    Result: The page still works weeks later, when the owner comes back to it.

  5. Cost reported per scoping call, not per click

    A monthly figure for what a qualified conversation costs you, set beside what one engagement is worth.

    Result: You can tell whether the advertising has paid for itself.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these business consultants.

  • Independent management consultants
  • Boutique strategy and operations consulting firms
  • Family business and succession consultants
  • Business growth and turnaround consultants for SMEs
  • Lean, Six Sigma and process improvement consultants
  • ISO, ZED and quality certification consultants
  • Startup, fundraising and business plan advisers
  • HR and organisation design consultants
  • Export, import and market entry advisers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for business consultants

  1. 1

    Assess

    We trace where your last engagements came from, how proposals convert and where the pipeline depends on one person or one referrer.

  2. 2

    Sharpen the position

    One clear statement of the problem you solve and for whom, with service pages written around owner problems.

  3. 3

    Make the work visible

    Anonymised case studies, articles and LinkedIn posts in the partner's voice.

  4. 4

    Widen the sources

    A referral programme with CAs, bankers and associations, search pages for specific problems, and outreach to past clients.

  5. 5

    Close and continue

    A proposal follow-up schedule and a follow-on offer planned before each engagement ends.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

What should a small consulting practice spend on Google Ads?
Little, and only on terms you can win, such as the standard you certify. The free audit sets the daily cap against what one engagement is worth to you.
Should we bid on a rival consultant's firm name?
No. Your buyer is deciding whether to trust one person, and an advert sitting on top of the name they were referred to reads as desperate.
How can we market our work if every client is confidential?
Describe the problem and the approach without the name. For example, an account of how an auto component supplier fixed its costing is useful proof with no name attached. Some clients will also agree to be named once asked properly.
Should a consultant specialise or stay general?
Specialise in how you are presented, even if you take broader work. Owners search for their problem, and a consultant known for one thing gets referred more often than one who does everything.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit