Business consultants · Pay per click advertising
Advertise where a consulting enquiry already has a deadline behind it.
Paid search for a consulting practice works on the engagements an owner already knows to look for, such as ISO certification, a bank project report or an investor-ready business plan. GullySales runs those campaigns, puts the qualifying questions in the form, and reports cost per scoping call rather than clicks.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for business consultants
- SEO for business consultants
- Lead generation for business consultants
- Digital marketing for business consultants
- Reputation management for business consultants
- Local SEO for business consultants
- Branding for business consultants
- Social media marketing for business consultants
- Content marketing for business consultants
Sales and marketing for business consultants, the overview.
For business consultants
Where it usually goes wrong, and what we would do.
“Nobody buys a retainer from an advert”
An owner will click an advert for ISO readiness when a buyer audit is a month away. Nobody hands the family succession to a stranger who bid on a keyword.
“Half the clicks are not owners at all”
Students, job seekers and rival consultants click the same advert as a promoter. Asking for the company name and the problem on the form keeps them out of the partner's diary.
“The landing page has to survive a slow decision”
The click happens today, the proposal is signed weeks later. So the page carries the partner's name and a case written with no client named, not a form on its own.
What we do
What we deliver for business consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns only on the work an owner already searches for
ISO and ZED readiness, a project report for a bank loan, an investor-ready business plan, and nothing that depends on a stranger trusting you with a retainer.
Result: The money goes where a deadline is already pushing somebody.
A form that asks for the company, the problem and the deadline
Three questions before any call is booked, answered in the enquirer's own words rather than picked from a list.
Result: Students and rival consultants do not reach the partner's diary.
Negative keywords for course hunters and job seekers
Blocks on course, certification training, salary, internship, format, sample and free download, reviewed weekly against what people actually typed.
Result: The daily budget stops being spent on people who were never buying.
A landing page carrying the partner and a client-free case
Name, photograph, an account of similar work with no client named, and a plain statement of what a first call covers.
Result: The page still works weeks later, when the owner comes back to it.
Cost reported per scoping call, not per click
A monthly figure for what a qualified conversation costs you, set beside what one engagement is worth.
Result: You can tell whether the advertising has paid for itself.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these business consultants.
- Independent management consultants
- Boutique strategy and operations consulting firms
- Family business and succession consultants
- Business growth and turnaround consultants for SMEs
- Lean, Six Sigma and process improvement consultants
- ISO, ZED and quality certification consultants
- Startup, fundraising and business plan advisers
- HR and organisation design consultants
- Export, import and market entry advisers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for business consultants
- 1
Assess
We trace where your last engagements came from, how proposals convert and where the pipeline depends on one person or one referrer.
- 2
Sharpen the position
One clear statement of the problem you solve and for whom, with service pages written around owner problems.
- 3
Make the work visible
Anonymised case studies, articles and LinkedIn posts in the partner's voice.
- 4
Widen the sources
A referral programme with CAs, bankers and associations, search pages for specific problems, and outreach to past clients.
- 5
Close and continue
A proposal follow-up schedule and a follow-on offer planned before each engagement ends.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What should a small consulting practice spend on Google Ads?
Should we bid on a rival consultant's firm name?
How can we market our work if every client is confidential?
Should a consultant specialise or stay general?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for business consultants
Everything else we would do for you.
- SEO for business consultants
- Lead generation for business consultants
- Digital marketing for business consultants
- Reputation management for business consultants
- Local SEO for business consultants
- Branding for business consultants
- Social media marketing for business consultants
- Content marketing for business consultants
- Email marketing for business consultants
Or start from the overview: sales and marketing for business consultants.