Decide which clients the firm is for, then say it without breaking the code.

1. A written decision on who the firm is for

   The client size, sector and kind of work the partners want more of, agreed in a session and set down on one page, including the work the firm will stop taking.

   Result: Everyone in the firm describes it the same way.

2. The sentence a referrer can repeat from memory

   One factual line about the firm that a banker, a lawyer or an existing client can say without reading it, built from what your clients already say when they refer you.

   Result: The introduction arrives with the right expectation attached.

3. Website and profile copy rewritten to that decision

   The home page, the about page and each partner profile rewritten to the position, with comparative wording and anything resembling solicitation kept out.

   Result: A prospect reading for two minutes knows whether you are for him.

4. One version of the name, the mark and the letterhead

   A single firm name and mark applied to the letterhead, the engagement letter, report covers and email signatures, replacing the four versions in use now.

   Result: A report from your firm looks like it came from one place.

5. Engagement letter wording that sounds like the firm

   Scope, fee basis and timelines written in your own plain words rather than lifted from a template, with the code's position on fee advertising respected.

   Result: The document a client signs reads like the partner he met.

6. A note for the team on what the firm says no to

   One page for article assistants and managers on the assignments the firm takes, the ones it declines, and how to say so politely on a call.

   Result: The firm stops drifting back into work it decided against.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.