Chartered accountants and accounting firms · Lead generation
Separate the one-off return from the retainer before a partner picks up.
Lead generation for a practice means the enquiry arriving, being sorted by what it could become, and being answered before the deadline in the client's hand passes. GullySales sets the questions that tell a one-time filing from a retainer client, and builds the follow-up from first meeting to signed engagement letter.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
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Sales and marketing for chartered accountants and accounting firms, the overview.
For chartered accountants and accounting firms
Where it usually goes wrong, and what we would do.
“A deadline is the qualifier”
An owner holding a notice dated the fourteenth will hire somebody this week. An owner asking about audit in December is still comparing firms.
“Referrals still have to be followed up”
A banker's introduction is not a client. The firm that sends a scope and fee note within two days is the one that keeps the name.
“July brings the wrong work at volume”
The filing rush fills every desk with salaried returns while the audit and advisory prospects sit unanswered in somebody's phone.
What we do
What we deliver for chartered accountants and accounting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One log for enquiries that arrive six different ways
The office landline, a partner's mobile, the website form, WhatsApp and a referral mentioned over tea, all recorded in one place with who is handling it.
Result: An enquiry stops depending on whose phone it reached.
A triage form that sorts the season's rush
Entity type, turnover band, the deadline in hand and whether there is a current accountant, asked before any partner time is committed.
Result: Salaried filings go to the team and business owners go to a partner.
A scope and fee note that goes out in two days
A reusable engagement scope for audit, GST retainers, ROC compliance and advisory work, filled in and sent within two working days of the first meeting.
Result: The prospect has something to decide on while the meeting is fresh.
The referral sources written down
Bankers, lawyers, valuers and existing clients recorded with what each one sent and when, so a branch manager's transfer does not take the relationship with him.
Result: You know which relationship to go and see this month.
Follow-up dates for the prospect who went quiet
Two dated reminders set on the day a fee note is sent, and a note in October for the business clients who came only for a return in July.
Result: The filing season feeds next year's retainer book.
Monthly reporting from enquiry to engagement
Enquiries by source and service, meetings held, fee notes sent and engagements signed, measured against the baseline taken before work started.
Result: Partners see where the retainer clients actually come from.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these chartered accountants and accounting firms.
- Sole practitioner chartered accountants
- Small and mid-sized CA partnership firms
- Statutory and internal audit practices
- GST and indirect tax specialists
- Company secretaries in practice
- Accounting and bookkeeping service firms
- Firms serving startups and funded companies
- Firms serving NRIs and cross-border clients
- Second-generation practices modernising their client base
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chartered accountants and accounting firms
- 1
Assess
We look at where your clients come from, which services and client types you want more of, and what the institutes allow for your firm.
- 2
Fix the proposal step
Engagement templates and a follow-up rule, so every serious enquiry gets a clear scope within days.
- 3
Build the presence
A website organised by client type and service, consistent directory details and partner profiles, all within ICAI and ICSI guidance.
- 4
Share knowledge
Articles, updates and talks under the partners' names, placed where bankers, founders and business owners read them.
- 5
Grow the retainer book
Season-end conversion, cross-service reviews and referral relationships maintained through staff changes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we stop the July rush from taking over the firm?
Is following up a prospect allowed under the code?
Can a chartered accountant advertise?
Can we run Google Ads for our firm?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for chartered accountants and accounting firms
Everything else we would do for you.
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- Digital marketing for chartered accountants and accounting firms
- Reputation management for chartered accountants and accounting firms
- Local SEO for chartered accountants and accounting firms
- Branding for chartered accountants and accounting firms
- Social media marketing for chartered accountants and accounting firms
- Content marketing for chartered accountants and accounting firms
- Email marketing for chartered accountants and accounting firms
Or start from the overview: sales and marketing for chartered accountants and accounting firms.