Chartered accountants and accounting firms · Search engine optimisation
Be found for the GST notice and the tax audit, within what ICAI allows.
SEO for a CA firm decides whether an owner who has just received a GST notice finds your page or a bookkeeping portal's. GullySales writes a page for each assignment you want, keeps the wording factual within the ICAI code, and reports which searches brought an enquiry.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for chartered accountants and accounting firms
- PPC ads for chartered accountants and accounting firms
- Lead generation for chartered accountants and accounting firms
- Digital marketing for chartered accountants and accounting firms
- Reputation management for chartered accountants and accounting firms
- Local SEO for chartered accountants and accounting firms
- Branding for chartered accountants and accounting firms
- Social media marketing for chartered accountants and accounting firms
- Content marketing for chartered accountants and accounting firms
Sales and marketing for chartered accountants and accounting firms, the overview.
For chartered accountants and accounting firms
Where it usually goes wrong, and what we would do.
“The notice is the search, not the service”
Nobody searches for a chartered accountant on a calm Tuesday. They search the evening a notice arrives with a date printed on it.
“Factual pages rank, and comparative ones breach the code”
The ICAI code restricts soliciting and comparison with other firms, so the page states plainly what you do and for whom.
“A page for the kind of client you want”
An exporter, a builder and a funded startup worry about different filings. A page written for one is what a banker's referral checks.
What we do
What we deliver for chartered accountants and accounting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for each assignment you want more of
Separate pages for statutory audit, GST notices and replies, ROC compliance, startup due diligence and NRI taxation, instead of one paragraph listing everything a CA may do.
Result: The work you want to be hired for has a page of its own.
Wording checked against the code before it goes live
Every page written as a statement of fact about the firm, with comparative claims, fee advertising and testimonials kept out, and the current ICAI guidance confirmed with your partners.
Result: Nobody has to take a page down after a query from the Institute.
Pages named the way an owner types the problem
Titles and headings built from the words in your own enquiries, such as a GST notice reply or a first statutory audit, rather than assurance and indirect taxation services.
Result: The page matches the search instead of the letterhead.
The partner pages a referral actually reads
One page per partner with the qualification, the membership number, the areas handled and the kinds of business served, matching the LinkedIn profile a prospect opens next.
Result: The name a banker gave stands up to a two-minute check.
The technical faults holding the firm's site back
Page speed, broken links, missing headings and a site that will not open properly on a phone, checked and fixed on a website nobody in the firm has opened in three years.
Result: A page that deserves to rank is no longer blocked by something fixable.
Monthly search reporting by service, not by traffic
Which searches produced enquiries for audit, GST, ROC work and advisory each month, set against the baseline recorded before the work began.
Result: You see whether search brings retainers or only July filings.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these chartered accountants and accounting firms.
- Sole practitioner chartered accountants
- Small and mid-sized CA partnership firms
- Statutory and internal audit practices
- GST and indirect tax specialists
- Company secretaries in practice
- Accounting and bookkeeping service firms
- Firms serving startups and funded companies
- Firms serving NRIs and cross-border clients
- Second-generation practices modernising their client base
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chartered accountants and accounting firms
- 1
Assess
We look at where your clients come from, which services and client types you want more of, and what the institutes allow for your firm.
- 2
Fix the proposal step
Engagement templates and a follow-up rule, so every serious enquiry gets a clear scope within days.
- 3
Build the presence
A website organised by client type and service, consistent directory details and partner profiles, all within ICAI and ICSI guidance.
- 4
Share knowledge
Articles, updates and talks under the partners' names, placed where bankers, founders and business owners read them.
- 5
Grow the retainer book
Season-end conversion, cross-service reviews and referral relationships maintained through staff changes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does SEO count as advertising under the ICAI code?
How long before we rank for tax audit in our city?
Can a chartered accountant advertise?
Can we run Google Ads for our firm?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for chartered accountants and accounting firms
Everything else we would do for you.
- PPC ads for chartered accountants and accounting firms
- Lead generation for chartered accountants and accounting firms
- Digital marketing for chartered accountants and accounting firms
- Reputation management for chartered accountants and accounting firms
- Local SEO for chartered accountants and accounting firms
- Branding for chartered accountants and accounting firms
- Social media marketing for chartered accountants and accounting firms
- Content marketing for chartered accountants and accounting firms
- Email marketing for chartered accountants and accounting firms
Or start from the overview: sales and marketing for chartered accountants and accounting firms.