Chartered accountants and accounting firms · Social media
Post what a partner knows, on the one platform your clients actually read.
Social media for a practice is a partner explaining a change in the law where business owners and founders read it, which is LinkedIn far more than Instagram. GullySales turns twenty minutes of a partner's time into the week's posts and keeps the wording inside what the code allows.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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- Digital marketing for chartered accountants and accounting firms
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- Local SEO for chartered accountants and accounting firms
- Branding for chartered accountants and accounting firms
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Sales and marketing for chartered accountants and accounting firms, the overview.
For chartered accountants and accounting firms
Where it usually goes wrong, and what we would do.
“The firm page is dead and the partner's is not”
Nobody follows a firm page. A partner writing under his own name is read by the bankers and founders who already know him.
“Eight days a year are your news cycle”
The budget and the council meetings are when every owner wants an explanation. Being two days late on those is the whole difference.
“A festival greeting is not marketing”
A Diwali graphic with the firm's logo brings nothing. What a new TDS rate means for a contractor brings calls that afternoon.
What we do
What we deliver for chartered accountants and accounting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
LinkedIn set up for the partners, not just the firm
Each partner's profile completed with the qualification, the areas of work and the kinds of client served, with the firm page kept behind them as a factual listing.
Result: The name a referrer gave has a profile worth reading.
Twenty minutes of dictation turned into the week's posts
A short call with a partner after a notification or a council meeting, written up as two or three posts in his own plain wording for him to correct.
Result: Posting stops depending on a partner finding time to type.
A calendar built round the days that matter
The budget, council outcomes, due date extensions and the filing deadlines marked in advance, with the draft ready before the announcement instead of a week after.
Result: You explain it while people are still asking.
A check run over every post before it goes out
A short list covering comparative claims, fee mentions, client names, testimonials and anything that reads as soliciting, with the current ICAI position noted against each.
Result: The partner posts without wondering afterwards whether he should have.
The questions under your posts turned into the next one
What readers ask in the comments collected and answered in the following week's material rather than left sitting there.
Result: Next week's post is about something somebody asked.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these chartered accountants and accounting firms.
- Sole practitioner chartered accountants
- Small and mid-sized CA partnership firms
- Statutory and internal audit practices
- GST and indirect tax specialists
- Company secretaries in practice
- Accounting and bookkeeping service firms
- Firms serving startups and funded companies
- Firms serving NRIs and cross-border clients
- Second-generation practices modernising their client base
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chartered accountants and accounting firms
- 1
Assess
We look at where your clients come from, which services and client types you want more of, and what the institutes allow for your firm.
- 2
Fix the proposal step
Engagement templates and a follow-up rule, so every serious enquiry gets a clear scope within days.
- 3
Build the presence
A website organised by client type and service, consistent directory details and partner profiles, all within ICAI and ICSI guidance.
- 4
Share knowledge
Articles, updates and talks under the partners' names, placed where bankers, founders and business owners read them.
- 5
Grow the retainer book
Season-end conversion, cross-service reviews and referral relationships maintained through staff changes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we be on Instagram?
Can a partner give a tax opinion in a post?
Can a chartered accountant advertise?
Can we run Google Ads for our firm?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for chartered accountants and accounting firms
Everything else we would do for you.
- SEO for chartered accountants and accounting firms
- PPC ads for chartered accountants and accounting firms
- Lead generation for chartered accountants and accounting firms
- Digital marketing for chartered accountants and accounting firms
- Reputation management for chartered accountants and accounting firms
- Local SEO for chartered accountants and accounting firms
- Branding for chartered accountants and accounting firms
- Content marketing for chartered accountants and accounting firms
- Email marketing for chartered accountants and accounting firms
Or start from the overview: sales and marketing for chartered accountants and accounting firms.