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GullySales

Chartered accountants and accounting firms · Social media

Post what a partner knows, on the one platform your clients actually read.

Social media for a practice is a partner explaining a change in the law where business owners and founders read it, which is LinkedIn far more than Instagram. GullySales turns twenty minutes of a partner's time into the week's posts and keeps the wording inside what the code allows.

A community noticeboard under a small pitched roof, posters layered four deep, with a fresh notice just pinned over the corner of an older one

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

For chartered accountants and accounting firms

Where it usually goes wrong, and what we would do.

  • The firm page is dead and the partner's is not

    Nobody follows a firm page. A partner writing under his own name is read by the bankers and founders who already know him.

  • Eight days a year are your news cycle

    The budget and the council meetings are when every owner wants an explanation. Being two days late on those is the whole difference.

  • A festival greeting is not marketing

    A Diwali graphic with the firm's logo brings nothing. What a new TDS rate means for a contractor brings calls that afternoon.

What we do

What we deliver for chartered accountants and accounting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. LinkedIn set up for the partners, not just the firm

    Each partner's profile completed with the qualification, the areas of work and the kinds of client served, with the firm page kept behind them as a factual listing.

    Result: The name a referrer gave has a profile worth reading.

  2. Twenty minutes of dictation turned into the week's posts

    A short call with a partner after a notification or a council meeting, written up as two or three posts in his own plain wording for him to correct.

    Result: Posting stops depending on a partner finding time to type.

  3. A calendar built round the days that matter

    The budget, council outcomes, due date extensions and the filing deadlines marked in advance, with the draft ready before the announcement instead of a week after.

    Result: You explain it while people are still asking.

  4. A check run over every post before it goes out

    A short list covering comparative claims, fee mentions, client names, testimonials and anything that reads as soliciting, with the current ICAI position noted against each.

    Result: The partner posts without wondering afterwards whether he should have.

  5. The questions under your posts turned into the next one

    What readers ask in the comments collected and answered in the following week's material rather than left sitting there.

    Result: Next week's post is about something somebody asked.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these chartered accountants and accounting firms.

  • Sole practitioner chartered accountants
  • Small and mid-sized CA partnership firms
  • Statutory and internal audit practices
  • GST and indirect tax specialists
  • Company secretaries in practice
  • Accounting and bookkeeping service firms
  • Firms serving startups and funded companies
  • Firms serving NRIs and cross-border clients
  • Second-generation practices modernising their client base

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for chartered accountants and accounting firms

  1. 1

    Assess

    We look at where your clients come from, which services and client types you want more of, and what the institutes allow for your firm.

  2. 2

    Fix the proposal step

    Engagement templates and a follow-up rule, so every serious enquiry gets a clear scope within days.

  3. 3

    Build the presence

    A website organised by client type and service, consistent directory details and partner profiles, all within ICAI and ICSI guidance.

  4. 4

    Share knowledge

    Articles, updates and talks under the partners' names, placed where bankers, founders and business owners read them.

  5. 5

    Grow the retainer book

    Season-end conversion, cross-service reviews and referral relationships maintained through staff changes.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we be on Instagram?
Only if you want individual and small-trader filing work, where a short reel about a due date does reach people. For audit, advisory and company work the partner's LinkedIn is where the decision gets made.
Can a partner give a tax opinion in a post?
Keep it general, and say in the post that it is general. Explaining an amendment is knowledge sharing. Advising a stranger on his own facts in public gets uncomfortable fast.
Can a chartered accountant advertise?
Only within the ICAI code of ethics, which restricts advertising and solicitation by members in practice. Websites and directory listings are allowed within the Institute's guidelines, and so is sharing knowledge through articles and talks. We check the current guidelines with you before anything is published and avoid claims of superiority, fee advertising and testimonials.
Can we run Google Ads for our firm?
We treat paid advertising as something to clear against the current ICAI guidance first, and for most firms we do not start there. A clear website, correct profiles and knowledge content usually bring enough of the right enquiries without that question.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit