Chartered accountants and accounting firms · Content marketing
Answer the notice question in writing before the owner rings another firm.
Content marketing for a practice is the partners' knowledge written down, so an owner with a problem finds it and works out that you deal with this every week. GullySales plans what to write against the compliance calendar and drafts it from a short call with the partner.
What content marketing means
Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.
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- PPC ads for chartered accountants and accounting firms
- Lead generation for chartered accountants and accounting firms
- Digital marketing for chartered accountants and accounting firms
- Reputation management for chartered accountants and accounting firms
- Local SEO for chartered accountants and accounting firms
- Branding for chartered accountants and accounting firms
- Social media marketing for chartered accountants and accounting firms
Sales and marketing for chartered accountants and accounting firms, the overview.
For chartered accountants and accounting firms
Where it usually goes wrong, and what we would do.
“The notice in hand is the best brief you will get”
Write the page for the section number printed on it, because that number is what the owner types into Google at ten at night.
“Sharing knowledge is the permitted route”
The code restricts soliciting, not explaining. Articles, talks and study circle papers under a partner's name have always been how a practice became known.
“Write for the owner, not for other CAs”
An article pitched at your peers impresses them and loses the reader, who wanted to know whether he now owes interest.
What we do
What we deliver for chartered accountants and accounting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A list of what to write, taken from your own enquiries
The questions clients and prospects have actually asked over the past year, collected from the partners and the managers and ordered by how often they come up.
Result: You write what people ask instead of what reads well.
A page for each notice an owner receives
A plain explanation of each common notice and intimation, what it means, what the deadline is and what happens if it is missed, written for an owner and not for a professional.
Result: Somebody holding that letter finds a firm that clearly handles it.
Budget and amendment notes published within two days
A short explanation of what changed for your kind of client, drafted from a call with the partner and published while the question is still live.
Result: Clients forward your note rather than somebody else's.
A startup compliance checklist worth keeping
Incorporation, ROC filings, ESOP basics and what an investor asks for at due diligence, set out as one document a founder saves.
Result: Founders have your document open when the first investor asks.
Sector guides for the clients you want more of
One guide each for the trades the partners decided to serve, covering the compliance a manufacturer, an exporter or a builder actually runs into.
Result: A prospect sees a firm that already knows his trade.
Publishing kept to a routine that survives the season
One piece finished and published before the next is started, reviewed by the named partner, with the code check run before it goes live.
Result: Six good pages get published instead of twenty drafts.
How the result is measured
- Pages published
- Organic traffic
- Enquiries from content pages
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these chartered accountants and accounting firms.
- Sole practitioner chartered accountants
- Small and mid-sized CA partnership firms
- Statutory and internal audit practices
- GST and indirect tax specialists
- Company secretaries in practice
- Accounting and bookkeeping service firms
- Firms serving startups and funded companies
- Firms serving NRIs and cross-border clients
- Second-generation practices modernising their client base
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chartered accountants and accounting firms
- 1
Assess
We look at where your clients come from, which services and client types you want more of, and what the institutes allow for your firm.
- 2
Fix the proposal step
Engagement templates and a follow-up rule, so every serious enquiry gets a clear scope within days.
- 3
Build the presence
A website organised by client type and service, consistent directory details and partner profiles, all within ICAI and ICSI guidance.
- 4
Share knowledge
Articles, updates and talks under the partners' names, placed where bankers, founders and business owners read them.
- 5
Grow the retainer book
Season-end conversion, cross-service reviews and referral relationships maintained through staff changes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is publishing articles allowed under the code?
Who writes it when the partners have no time?
Can a chartered accountant advertise?
Can we run Google Ads for our firm?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for chartered accountants and accounting firms
Everything else we would do for you.
- SEO for chartered accountants and accounting firms
- PPC ads for chartered accountants and accounting firms
- Lead generation for chartered accountants and accounting firms
- Digital marketing for chartered accountants and accounting firms
- Reputation management for chartered accountants and accounting firms
- Local SEO for chartered accountants and accounting firms
- Branding for chartered accountants and accounting firms
- Social media marketing for chartered accountants and accounting firms
- Email marketing for chartered accountants and accounting firms
Or start from the overview: sales and marketing for chartered accountants and accounting firms.