Settle the code question first, then buy only the words worth buying.

1. A written note on the code, put to your partners first

   A plain summary of where the current ICAI and ICSI guidance sits on paid advertising, placed in front of the partners before any account is opened, with their decision recorded.

   Result: Nobody buys a click the Institute would ask about.

2. Search terms sorted into the ones worth having

   The keyword list split between owners with a problem, such as a notice reply or a first tax audit, and the salaried filing and coaching searches that only spend money.

   Result: Budget goes where a retainer could come from.

3. Negative keywords for students, jobs and free filing

   Blocks on CA final, articleship, salary, vacancy, free ITR filing and the software brand names people search when they want a tool rather than a firm.

   Result: The budget stops paying for people who will never hire you.

4. A landing page per assignment, written factually

   The page behind each advert covers one assignment, what it involves, what the client has to provide and how the fee is arrived at, with no comparison to any other firm.

   Result: The click lands on an answer rather than a home page.

5. A qualifying form before a partner picks up

   Entity type, turnover band, the deadline in hand and whether there is a current accountant, all asked on the form.

   Result: A partner's time goes to the enquiry worth having.

6. Spend timed to the compliance calendar

   Budget raised around the September tax audit date and the ROC filing months, held back in the weeks nobody is searching, with the monthly report showing what each period returned.

   Result: Money is spent while the searches are being made.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.