Courier companies · Email marketing
Last year's Rakhi queue is this year's list, if anyone wrote it down.
Email and WhatsApp for a courier counter do two jobs: bringing back last year's festival senders before the rush, and holding on to business accounts that drift away quietly. GullySales builds the sender list with consent and puts the account statements and pickup notices on a schedule.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
For courier companies
Where it usually goes wrong, and what we would do.
“The festival list is built at the counter, in the queue”
Everyone who shipped to Canada last Rakhi is a customer for this Rakhi. The name, the destination and their permission all have to be taken while the consignment is being written.
“An account leaves without telling you”
A law office does not announce that it changed courier. The volume drops for three weeks and nobody notices until the monthly bill comes out small.
“Business accounts want a statement, not an offer”
The admin head wants the month's shipments, the proof of delivery and a GST invoice that reconciles. That email is the relationship.
What we do
What we deliver for courier companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A festival sender list built at the counter
Name, destination, what was sent and consent to be messaged, captured while the consignment note is being written rather than afterwards.
Result: Last year's queue can be reached this year.
A pre-festival message with the last booking dates
A message to past senders several weeks before Raksha Bandhan and Diwali, with the cut-off date for their destination named.
Result: Families book early instead of joining the last-week queue.
An intake season message to parents
A note before the August and January university intakes on sending documents, books and food to a student abroad, with transit times.
Result: A parent who ships once becomes a sender for years.
A monthly statement email for accounts
Shipments, anything delayed and what was done about it, alongside the GST invoice, sent on the same date each month.
Result: The admin head has no reason to look elsewhere.
A volume alert on business accounts
A monthly check of shipments per account, with a call triggered when an account's volume falls for two weeks running.
Result: You find out an account is slipping while it can be saved.
Consent taken and recorded at booking
Permission to message asked while the consignment is written, with the answer recorded and an easy way for anyone to stop.
Result: The list can be used without annoying anybody.
Bookings traced back to messages each month
Festival bookings, intake shipments and account volume attributed to a message, against the baseline recorded before work began.
Result: Writing the list down stops feeling like extra work.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these courier companies.
- Franchisee counters of national courier brands
- Independent domestic courier companies
- International courier and parcel consolidators
- Document and legal courier services
- Same-day and intra-city delivery services
- E-commerce shipping partners for online sellers
- Cargo and heavy parcel services
- Packing and moving plus courier counters
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for courier companies
- 1
Assess
We look at your walk-in and account mix, how rate enquiries are answered, your Maps listing, and which business customers have stopped shipping.
- 2
Fix the counter basics
A correct profile, an international shipping guide and quick rate replies on WhatsApp.
- 3
Build the account offer
A clear office and seller offer with pickups, billing and escalation.
- 4
Win the accounts nearby
Office visits, seller outreach, and festival and intake season campaigns.
- 5
Keep them shipping
An account register, a monthly volume check and a call when a customer ships less.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we message customers who shipped with us before?
What do we send a business account between invoices?
Can a franchisee counter do its own marketing?
How do we compete with shipping aggregators for online sellers?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
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Everything else we would do for you.
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Or start from the overview: sales and marketing for courier companies.