Courier companies · Pay per click advertising
Every rupee bid against the word tracking is a rupee thrown away.
Paid advertising for a courier counter works on the searches with a booking behind them: international parcel rates, a food parcel to a named country, a same-day document pickup. GullySales runs those on a call and WhatsApp route and keeps the tracking and job searches out of the account.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
For courier companies
Where it usually goes wrong, and what we would do.
“Most courier searches are people chasing a parcel”
Tracking, complaint and customer care searches make up much of the volume. Leave them in and the budget goes to people who are not sending anything.
“The national platforms outbid you on the general words”
Shipping aggregators bid on courier service and shipping rates all day. Your money goes further on a destination, an item and your own locality.
“The season is short and everybody knows the dates”
Rakhi, Diwali and the August and January university intakes are the weeks worth spending in. A flat budget across twelve months spends most of itself in quiet ones.
What we do
What we deliver for courier companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns on destination and item, not on the word courier
Separate campaigns for the countries and parcel types you actually handle, each with a page written for that question.
Result: The ad answers what the sender typed.
A negative list built for this trade
Tracking, complaint, customer care, franchise enquiry, delivery job, salary and the brands you do not handle, excluded before anything runs.
Result: You stop paying for people looking for a parcel.
Call and WhatsApp routes during counter hours
Click to call and click to WhatsApp set as the action, with ads scheduled only for the hours somebody is at the counter.
Result: The enquiry reaches a person, not a form.
Budgets concentrated on the festival and intake weeks
Spend weighted to the weeks before Raksha Bandhan and Diwali and to the university intake months, with last booking dates in the ad.
Result: Money is spent when people are already sending.
Separate campaigns for accounts and sellers
Office account and online seller campaigns kept apart from the walk-in campaigns, with their own wording and their own landing pages.
Result: An account enquiry is not competing with a retail one.
Cost per booking and per account reported monthly
Calls and messages tracked to bookings, trials and signed accounts, priced by campaign against the baseline from the audit.
Result: You know what a new account costs to win.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these courier companies.
- Franchisee counters of national courier brands
- Independent domestic courier companies
- International courier and parcel consolidators
- Document and legal courier services
- Same-day and intra-city delivery services
- E-commerce shipping partners for online sellers
- Cargo and heavy parcel services
- Packing and moving plus courier counters
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for courier companies
- 1
Assess
We look at your walk-in and account mix, how rate enquiries are answered, your Maps listing, and which business customers have stopped shipping.
- 2
Fix the counter basics
A correct profile, an international shipping guide and quick rate replies on WhatsApp.
- 3
Build the account offer
A clear office and seller offer with pickups, billing and escalation.
- 4
Win the accounts nearby
Office visits, seller outreach, and festival and intake season campaigns.
- 5
Keep them shipping
An account register, a monthly volume check and a call when a customer ships less.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we bid on our own brand name?
Is a small budget worth running at all?
Can a franchisee counter do its own marketing?
How do we compete with shipping aggregators for online sellers?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for courier companies
Everything else we would do for you.
- SEO for courier companies
- Lead generation for courier companies
- Digital marketing for courier companies
- Reputation management for courier companies
- Local SEO for courier companies
- Branding for courier companies
- Social media for courier companies
- Content marketing for courier companies
- Email marketing for courier companies
Or start from the overview: sales and marketing for courier companies.