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GullySales

Doctors and general clinics · Content marketing

Tell the parent at eleven at night whether to come now or wait.

Content for a general clinic is the practical writing a family needs: when to come in, what to bring and what a home nurse costs. GullySales writes those pages, and every line is reviewed by your doctor before it is published.

A newsstand under a striped awning: three tiers of folded publications racked spine on, one title on the top tier turned to face the street, and a crate of rolled copies at the foot of the stand

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • Telling somebody to go to a hospital earns the next visit

    A page saying when a fever needs an emergency department rather than an OPD is the one a parent keeps, and the family registers with you later.

  • The boring page brings the calls

    What to bring for a school medical, which documents a pre-employment check needs and how home sample collection works are searched far more than any article.

  • Every draft needs a doctor's half hour

    Writing produced by somebody with no medical background and published under a doctor's name is the risk, because the registration on the page is the doctor's.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A come now or wait until morning page

    Written with your doctors on fever, breathlessness, a fall, a child who will not feed, and the signs that mean an emergency department.

    Result: A parent at midnight has something usable.

  2. Charges and coverage pages for home services

    Home visit, nursing per shift, sample collection and equipment rental, each with the areas covered, the timings and who comes to the house.

    Result: A family after a discharge decides without ringing first.

  3. Preparation sheets for the visits families plan

    What to bring for a school medical, a pre-employment check, a health check and a vaccination visit, on one page each.

    Result: The desk stops repeating the same instructions.

  4. A vaccination schedule page for parents

    Child and adult schedules laid out with the due ages, written factually and without naming a brand of vaccine.

    Result: Parents come back on the right date.

  5. A doctor review step on every draft

    Each piece read and signed off by the doctor whose name appears on it, with your council's conduct rules in front of you.

    Result: Nothing is published that you have not read.

  6. Monthly report of which page brought a call

    Calls and enquiries traced to each page, read against the baseline recorded before the writing started.

    Result: You learn which page is worth another like it.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for doctors and general clinics

  1. 1

    Assess

    We check your listings on Google, Practo and JustDial, count missed calls against OPD hours, and read what you currently say online against the medical council's conduct rules.

  2. 2

    Answer every patient

    A call and WhatsApp routine for the front desk, a missed-call callback rule, and a simple appointment book that shows which doctor sits when.

  3. 3

    Correct the information

    Accurate timings, services, doctors' qualifications and registration details on every listing and a plain clinic website, with no claims of superiority.

  4. 4

    Bring in the neighbourhood

    Local search around your locality, reviews requested only after a visit, and relationships with pharmacies, labs and apartment associations nearby.

  5. 5

    Keep families coming back

    Consented reminders for follow-ups, vaccination due dates and annual checks, and a record of which families use which service.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Who should write this, us or you?
We write it and your doctor decides what is true and what may be published. Half an hour per page is most of your side of it. The name on the page is yours, so the last word is yours too.
Will writing about a condition bring the wrong patients?
Sometimes, and it is still worth it. A page explaining what your clinic does not handle sends the wrong caller elsewhere before they take an OPD slot. Being clear about your limits saves the desk more time than it costs.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit