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GullySales

Doctors and general clinics · Pay per click advertising

Most clinics should fix the phone before buying a single click.

Paid advertising for a clinic puts your number in front of somebody searching for a doctor nearby right now. GullySales says first whether you need it at all, then runs call-led campaigns inside OPD hours with the wording checked against your council's conduct rules.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • The risk sits in the ad copy, not in the budget

    Words like best and leading arrive by default in advertising, and those are the claims of superiority your registration answers for.

  • A parent with a feverish child calls, they do not fill a form

    A call-only advert during the evening OPD does more than a landing page, because nobody types a message while a child is unwell.

  • Home care is the part genuinely worth advertising

    Home nursing, doctor visits and sample collection are chosen on speed and price by a family with no recommendation to fall back on.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An honest answer on whether to advertise

    The free audit looks at your missed calls, your listing and your walk-in pattern, and we say plainly when the money belongs on the phone instead.

    Result: You do not buy clicks to cover an unanswered call.

  2. Call-led campaigns limited to OPD hours

    Adverts running only while somebody can pick up, inside a radius a family would actually travel, and switched off through the lunch break.

    Result: Every paid call reaches a person.

  3. Ad wording checked with you before it runs

    Every line read against your council's conduct rules and approved by the doctor, with comparisons and superlatives removed before anything goes live.

    Result: Nothing runs in your name that you have not read.

  4. A separate campaign for home services

    Home visits, nursing and sample collection advertised on their own, with the areas covered and the charges on the page each click lands on.

    Result: A family after a discharge books without ringing four places.

  5. Negatives for courses, jobs and scheme searches

    Blocks on medical admission, nursing course, doctor vacancy, free treatment and the government scheme searches that sit beside every clinic keyword.

    Result: The budget stops answering students.

  6. Cost per answered call and per appointment

    Spend read each month against calls answered, appointments booked and visits kept, measured against the baseline taken in the free audit.

    Result: You see whether the spend filled a slot.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for doctors and general clinics

  1. 1

    Assess

    We check your listings on Google, Practo and JustDial, count missed calls against OPD hours, and read what you currently say online against the medical council's conduct rules.

  2. 2

    Answer every patient

    A call and WhatsApp routine for the front desk, a missed-call callback rule, and a simple appointment book that shows which doctor sits when.

  3. 3

    Correct the information

    Accurate timings, services, doctors' qualifications and registration details on every listing and a plain clinic website, with no claims of superiority.

  4. 4

    Bring in the neighbourhood

    Local search around your locality, reviews requested only after a visit, and relationships with pharmacies, labs and apartment associations nearby.

  5. 5

    Keep families coming back

    Consented reminders for follow-ups, vaccination due dates and annual checks, and a record of which families use which service.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • Nanda Arthritis and Rheumatology Center

    Situation
    There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
    What we did
    • A website for patients
    • Search work
    • Google Business and reviews
    • Lead capture and advertising
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

What words can we not put in an advertisement?
Anything comparing you with another practice, and anything claiming to be the best. Your council's professional conduct rules are stricter on that than a platform's own healthcare policy, and they have been revised and put on hold in recent years. Nothing here is settled, so your council or your compliance adviser signs off before a line goes live.
How much should a small clinic spend?
Start with nothing and fix the calls first. If you still want reach after that, the free audit works the figure back from what one new family is worth over several years. There is no price list, and terms run three to six months.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit