Doctors and general clinics · Pay per click advertising
Most clinics should fix the phone before buying a single click.
Paid advertising for a clinic puts your number in front of somebody searching for a doctor nearby right now. GullySales says first whether you need it at all, then runs call-led campaigns inside OPD hours with the wording checked against your council's conduct rules.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for doctors and general clinics
- SEO for doctors and general clinics
- Lead generation for doctors and general clinics
- Digital marketing for doctors and general clinics
- Reputation management for doctors and general clinics
- Local SEO for doctors and general clinics
- Branding and identity for doctors and general clinics
- Social media for doctors and general clinics
- Content marketing for doctors and general clinics
Sales and marketing for doctors and general clinics, the overview.
For doctors and general clinics
Where it usually goes wrong, and what we would do.
“The risk sits in the ad copy, not in the budget”
Words like best and leading arrive by default in advertising, and those are the claims of superiority your registration answers for.
“A parent with a feverish child calls, they do not fill a form”
A call-only advert during the evening OPD does more than a landing page, because nobody types a message while a child is unwell.
“Home care is the part genuinely worth advertising”
Home nursing, doctor visits and sample collection are chosen on speed and price by a family with no recommendation to fall back on.
What we do
What we deliver for doctors and general clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An honest answer on whether to advertise
The free audit looks at your missed calls, your listing and your walk-in pattern, and we say plainly when the money belongs on the phone instead.
Result: You do not buy clicks to cover an unanswered call.
Call-led campaigns limited to OPD hours
Adverts running only while somebody can pick up, inside a radius a family would actually travel, and switched off through the lunch break.
Result: Every paid call reaches a person.
Ad wording checked with you before it runs
Every line read against your council's conduct rules and approved by the doctor, with comparisons and superlatives removed before anything goes live.
Result: Nothing runs in your name that you have not read.
A separate campaign for home services
Home visits, nursing and sample collection advertised on their own, with the areas covered and the charges on the page each click lands on.
Result: A family after a discharge books without ringing four places.
Negatives for courses, jobs and scheme searches
Blocks on medical admission, nursing course, doctor vacancy, free treatment and the government scheme searches that sit beside every clinic keyword.
Result: The budget stops answering students.
Cost per answered call and per appointment
Spend read each month against calls answered, appointments booked and visits kept, measured against the baseline taken in the free audit.
Result: You see whether the spend filled a slot.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these doctors and general clinics.
- Single-doctor family and general practice clinics
- Polyclinics with visiting consultants
- Physicians and internal medicine consultants in private practice
- Paediatric and child health clinics
- Diabetes and lifestyle disease clinics
- Home visit doctors and home nursing services
- Home sample collection and diagnostic partner centres
- Medical equipment rental and home care providers
- Corporate and occupational health service providers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for doctors and general clinics
- 1
Assess
We check your listings on Google, Practo and JustDial, count missed calls against OPD hours, and read what you currently say online against the medical council's conduct rules.
- 2
Answer every patient
A call and WhatsApp routine for the front desk, a missed-call callback rule, and a simple appointment book that shows which doctor sits when.
- 3
Correct the information
Accurate timings, services, doctors' qualifications and registration details on every listing and a plain clinic website, with no claims of superiority.
- 4
Bring in the neighbourhood
Local search around your locality, reviews requested only after a visit, and relationships with pharmacies, labs and apartment associations nearby.
- 5
Keep families coming back
Consented reminders for follow-ups, vaccination due dates and annual checks, and a record of which families use which service.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What words can we not put in an advertisement?
How much should a small clinic spend?
Is a doctor allowed to advertise in India?
Can we post patient reviews and testimonials on our website?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for doctors and general clinics
Everything else we would do for you.
- SEO for doctors and general clinics
- Lead generation for doctors and general clinics
- Digital marketing for doctors and general clinics
- Reputation management for doctors and general clinics
- Local SEO for doctors and general clinics
- Branding and identity for doctors and general clinics
- Social media for doctors and general clinics
- Content marketing for doctors and general clinics
- Email marketing for doctors and general clinics
Or start from the overview: sales and marketing for doctors and general clinics.