E-commerce · Smart Home & Security
Before anyone puts a lock on their front door, they want to know what happens when the battery dies.
A lock is bought for the door, the family and the worst night of the year. The buyer's first thought is the failure case: a flat battery, a dead app, a guest at the door, a fingerprint that will not read. Whether the lock fits the door at all is the second thought.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Smart locks are door locks opened by fingerprint, PIN, card, app or key, fitted to a wooden, metal or glass door, and sold online with or without installation. GullySales works on the door-fit information, the failure and battery answers buyers look for, and the installation booking that turns an enquiry into a fitted lock.
So the page is read slowly, and a missing answer is taken as a bad answer. The sale often ends with a visit by someone to measure the door.
Last updated 7 Oct 2026. Product, labelling and advertising rules for smart home & security differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell smart locks online.
- Brands selling fingerprint and digital door locks for homes and rented flats
- Sellers of smart padlocks and cabinet locks for offices and PGs
- Dealers who supply and fit, and want their website to bring site visits
- Builders' suppliers who sell locks in bulk for a project and in singles online
Not for
It is not the right fit if.
- A seller who has no installation route and no clear policy for a lock that does not fit the door
- Anyone who wants a lock described as burglar-proof or unbreakable
How buyers choose
What decides the sale of smart locks.
Door type, thickness and handing
Wood, metal, glass or a UPVC frame, the thickness in millimetres and whether the door opens inwards or outwards, left or right. A wrong measurement is a wasted trip.
Ways to open the door and the manual key
Fingerprint, PIN, RFID card, app, mechanical key. The buyer looks for whether a key is still included and whether the PIN can be set for a guest and removed.
Battery, warning and emergency power
What kind of cells, what warning the lock gives, and how to open a door with a dead battery, such as a power bank terminal on the outside.
Installation and the warranty
Who fits it, whether the visit is free and whether drilling is needed, and what the warranty covers once the door has been cut for the lock.
Where sales are lost
What usually goes wrong when you sell smart locks online.
In the words sellers use on the first call.
“We get an order and then find the lock does not fit”
A glass door or an unusually thin one needs a different lock. The visit to the buyer's home was a loss, and the review calls the lock useless.
“People enquire and wait for an installer”
A buyer who cannot see a date or a person to fit the lock orders from a shop nearby.
“Landlords and tenants both ask, and we have one answer”
A tenant wants a lock that comes off without damaging the door, and a family wants a permanent one. The page talks to neither.
The scope
The work we would propose for smart locks.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A door-fit check before the orderA short form that asks door material, thickness and opening direction and says whether the lock suits, before payment or a site visit.
- Installation bookingPages and a Google Business Profile for each city where you or a partner fit locks, with a booking step that shows the available day.
- Answers to the failure questionsA page on a flat battery, a failed fingerprint, a lost card and a power cut, written plainly and placed near the price.
- Search by door and needPages for what people type: a fingerprint lock for a main door, a lock for a glass door, a digital lock for a rental flat.
- Dealer and builder enquiriesA page for bulk and project orders that asks for the number of doors and the door type, and routes the enquiry to a person who can quote.
What we do
What you get for smart locks.
Each deliverable and what it is there to change.
A door-measurement guide
A diagram showing where to measure thickness and which way the door opens, with a photograph option for a buyer who is unsure.
A what-if page
A dead battery, a lost phone, a guest staying a weekend and a power failure, each answered in two lines.
An installation page by city
Who fits, what the visit includes, what happens if the door cannot take the lock and how a booking is made.
A rental flat page
Locks that fit with no cutting, how to restore the door, and what to ask a landlord, for tenants who want a smart lock.
How the result is measured
- Qualified enquiries
- Purchases
- Conversion rate
- Customer acquisition cost
- Return rate
- Installation bookings and visits that ended in a fit
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your models and the door types each fits
- Installation partners by city and their visit terms
- Enquiries lost after a door-fit problem
- Your warranty terms in writing
- Questions customers ask by phone before ordering
Selling in India and abroad
Selling smart locks beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Door standards differ
Door thicknesses, mortise sizes and handles vary by country, and a lock built for Indian doors may not fit. Look at the markets you already ship to before listing.
Installation as the barrier
A lock bought abroad needs fitting by someone who stands behind it. Without a partner there, sell to NRI buyers for a home in India, or through a local distributor.
FAQ
Questions about selling smart locks online.
Not here? More answers, or ask on WhatsApp.
How do I sell a smart lock online when the buyer needs it fitted?
Can I say a smart lock is safer than a normal one?
What should I put on the page about a dead battery?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Smart Home & Security
Sellers of smart locks also need
Also selling from a shop, a workshop or a warehouse? See the page for cctv and security system installers and electrical and lighting dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your smart locks sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.