E-commerce · Smart Home & Security
A hub is the thing everyone says they need and nobody can explain why.
Buyers arrive at a hub after the devices, or before them with a vague plan. They ask which brand's devices it supports, whether it still works when the internet goes down and whether it locks them into one maker.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Smart hubs are the controllers, bridges and smart speakers that connect a household's devices, so that lights, sensors, locks and plugs can be run together from one app or by voice. GullySales works on the page that has to explain what a hub is for, which devices it works with, and whether the buyer can start without one.
The hub is an infrastructure purchase. It earns its place only when a buyer has several devices, so the page cannot sell on features alone.
Last updated 7 Oct 2026. Product, labelling and advertising rules for smart home & security differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell smart hubs online.
- Brands selling hubs and gateways with their own ecosystem of sensors and switches
- Sellers of smart speakers and displays that act as voice control hubs
- Resellers of open-standard hubs for people who already own mixed devices
- Integrators who bundle a hub with devices for flats and builder handovers
Not for
It is not the right fit if.
- A seller with only one or two devices, since the hub will look like an extra cost with nothing to run
- Anyone who cannot say which protocols and brands the hub supports
How buyers choose
What decides the sale of smart hubs.
Supported devices and protocols
Zigbee, Z-Wave, Bluetooth mesh, Matter, Wi-Fi. The buyer does not want to learn the words and does want to know whether their existing bulbs and sensors will join.
Local control or cloud
Whether automations still run when the internet is down, and whether anything depends on the brand's server staying online for years.
Voice assistants and the app
Alexa, Google Home, the brand's own app, and whether one app can show devices from different makers. Many buyers choose the hub by the assistant they already use.
Number of devices and the way it grows
How many devices a hub holds, whether a second hub is needed in a large flat or a two-storey house, and what that costs.
Where sales are lost
What usually goes wrong when you sell smart hubs online.
In the words sellers use on the first call.
“Buyers think they need a hub and they do not”
A Wi-Fi bulb and a plug need no hub, and the buyer who orders one anyway returns it. The page could have said who needs one.
“The devices do not join the hub we sold”
A buyer with an old smart plug from another brand assumes the hub takes it. It does not, and the comment under the listing says so.
“People ask for a demonstration”
A hub is hard to picture. Nobody can see an automation by reading a feature list, and a buyer who cannot see it hesitates.
The scope
The work we would propose for smart hubs.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Do I need a hub pageA page that answers the question in plain words, with a chart of the devices that need a hub and those that do not, and a route to your product when one is needed.
- Device compatibility checkerA page where the buyer picks their device brands and sees whether the hub supports them. How it connects to your catalogue is settled in the audit, once we know the platform.
- Demonstration filmsA film of three automations in a real flat: lights on at sunset, a door sensor that triggers a chime, an away mode.
- Starter kits with a hubKits for a one-bedroom flat or an office that put the hub with the first devices, with a clear price against buying each one.
- A pre-sale WhatsApp helperPrepared replies on what devices are supported and how to set up a first automation, and a route to a person for a custom home.
What we do
What you get for smart hubs.
Each deliverable and what it is there to change.
A 'do I need a hub' decision page
A short chart by device and brand, so a buyer who does not need a hub does not buy one and a buyer who does is sent straight to yours.
A supported-device list
A searchable list of lights, plugs, sensors and locks with the protocol each uses, kept current as the range changes.
Three starter automations
Step-by-step guides to three scenes that a first-time owner can set up in the app, with screen captures.
A local-control statement
What continues to work when the internet is off, what does not and what the maker commits to, written without evasion.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Customer acquisition cost
- Return rate
- Device orders from hub owners
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your hub models and the protocols each supports
- A list of devices that work and that do not
- Reviews and return reasons mentioning pairing and compatibility
- The kits you sell now or have planned
- Presale questions customers have asked
Selling in India and abroad
Selling smart hubs beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Radio and protocol support by country
Zigbee, Z-Wave and Wi-Fi operate on different frequencies in different markets, and the approval needed varies. Your adviser confirms what a hub requires before it is listed elsewhere.
Assistant and language support
A voice hub is only as useful as the languages the assistant speaks. A buyer abroad checks that before the price.
FAQ
Questions about selling smart hubs online.
Not here? More answers, or ask on WhatsApp.
Do I need a smart hub for a smart home?
Should I sell a hub on its own or in a kit?
How do I deal with buyers who ask whether it works with brand X?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Smart Home & Security
Sellers of smart hubs also need
Also selling from a shop, a workshop or a warehouse? See the page for cctv and security system installers and electrical and lighting dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your smart hubs sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.