Spend the year around April, Diwali and the cricket season, not evenly.

1. A season calendar for the whole year

   Month by month, which category is advertised, on which channel and at what budget, built around the heat, the festivals and the tournament weeks.

   Result: The money lands in the weeks people are buying.

2. Brand support asked for before each campaign

   The co-operative funds, artwork rules and proof of publication each manufacturer requires, gathered before the booking rather than after it.

   Result: Somebody else pays for part of the campaign.

3. Channels matched to category and buyer

   Search and Maps for the machine somebody needs this week, short video for the categories that need a demonstration, WhatsApp for households you have already billed.

   Result: Each category is sold where its buyer is looking.

4. Capacity checked against every offer

   The delivery and fitting diary read before an offer week is booked, with a cap on how many orders a single slot can take.

   Result: Sales you win do not turn into complaints.

5. One enquiry record behind every channel

   Calls, messages and forms landing in one book with a source against each, instead of four dashboards that disagree.

   Result: You can compare a Maps enquiry with a leaflet.

6. A monthly report against the opening baseline

   Enquiries by source, walk-ins, bills, average bill value and repeat households, set beside the figures recorded before the work started.

   Result: You can see the month a channel began to pay.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.