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GullySales

Equipment rental companies · Pay per click advertising

Buy the six o'clock search for a machine that has to be on site by ten.

Pay-per-click advertising puts your yard in front of a contractor who needs a machine this week and will not wait for your website to rank. GullySales runs the search and call campaigns by machine category and by season, and judges them on rentals delivered rather than clicks.

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A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for equipment rental companies

Sales and marketing for equipment rental companies, the overview.

For equipment rental companies

Where it usually goes wrong, and what we would do.

  • “The click that matters happens before your counter opens”

    Superintendents book machines at six in the morning and on Sunday evening. Ads that run office hours only buy you the part of the day when every other yard is also answering.

  • “Half the traffic on rental keywords wants to buy”

    Used skid steer, boom lift for sale, rent to own, parts. A negative keyword list does more for a rental account than any amount of bid tuning.

  • “Weather moves the budget, not the calendar”

    A generator campaign is worth many times more in the week a storm is forecast than in the month either side of it. A flat daily budget misses that entirely.

  • “A homeowner clicking a 60-foot boom ad costs you twice”

    You pay for the click, and then your counter spends ten minutes explaining the trailer, the operator requirement and the rate.

What we do

What we deliver for equipment rental companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by fleet category

    Aerial, earthmoving, temporary power and specialty run separately with their own budgets, because they have separate seasons and separate buyers.

    Result: Spend follows the categories sitting in the yard.

  2. A negative keyword list built for rental

    Sale, used, auction, rent to own, parts, repair, operator jobs, and the residential terms that bring weekend renters to commercial machines.

    Result: You stop paying for people who were never going to rent.

  3. Call ads timed to when contractors call

    Bids weighted to early mornings, Saturdays and the hours your after-hours line is genuinely covered, instead of an even schedule.

    Result: Ads run when somebody can answer.

  4. Storm and first-frost triggers

    Generator, pump and heater budgets raised against a forecast and dropped when the weather turns, rather than sitting on a fixed monthly figure.

    Result: Money lands in the week the phone is going to ring.

  5. Tracking tied to delivered rentals

    A tracking number on each campaign and a routine for matching a booked contract back to its source inside your rental system.

    Result: Cost per delivered rental replaces cost per click.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Read the full performance marketing and PPC page

Who it is for

This is written for these equipment rental companies.

  • Independent general tool and equipment rental yards
  • Aerial and earthmoving fleets serving general contractors
  • Specialty rental in pumps, power, climate control or shoring
  • Homeowner and DIY-focused rental counters
  • Event, party and staging rental companies
  • Rental businesses attached to a dealership
  • Multi-branch independents competing with the national chains
  • Yards adding online reservations for the first time

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for equipment rental companies

  1. 1

    Listen to last month's calls

    The free audit call traces how enquiries reached you, how many were reservations, how many were quotes nobody chased, and what your counter does when the phone is busy.

  2. 2

    Fix what happens around the counter

    Agreed overlap hours, a logged record of every enquiry, written off-rent confirmations and a credit application that gets chased to completion.

  3. 3

    Make the fleet findable

    A page for each category, a Google Business Profile built for a same-day renter, and reviews asked for after a delivery that went right.

  4. 4

    Wake the accounts that stopped

    The dormant list pulled from your rental system and worked every week, with a note against each name of what they used to rent and why they stopped.

  5. 5

    Report on rentals, not activity

    A monthly report on enquiries, reservations, machines delivered and accounts reopened, against the baseline recorded before anything changed.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Agrinia

    Situation
    There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
    What we did
    • Direction agreed first
    • Targets that can be measured
    • The buyers researched
    • Lead generation built
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we advertise machines we rarely have free?
No. An ad for a category that is out for three weeks buys a call you have to turn away, and that caller rings the next yard. We pull categories out of the campaign when utilisation says they are gone.
Is it worth bidding against BigRentz?
Inside your delivery radius, yes, because the broker is bidding on the exact search a local contractor makes. Further out it is their game and their margin. We hold the radius to where your driver can deliver the same day.
Can you answer our phones?
Inside the overlap hours we agree before work starts, yes, and those hours go in writing. The counter, the yard and the after-hours line stay yours. We will not promise a 24-hour desk or a local number, because that is not what we are.
How do we compete with United Rentals and Sunbelt?
Not on fleet size or rate. An independent wins on what a national branch cannot do from a call queue. Knowing the superintendent's name, sending a mechanic on a Saturday, settling an off-rent date without an argument. The work here is making that visible before the first rental, not after.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for equipment rental companies

Everything else we would do for you.

Or start from the overview: sales and marketing for equipment rental companies.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit