Eye hospitals · Pay per click advertising
Pay for the cataract and retina searches, and block the ones looking for eye drops.
Pay-per-click (PPC) advertising for an eye hospital means paying Google to show the hospital when someone searches for a surgery or a specialist, and paying only when they click. GullySales points the money at the department with free theatre or clinic slots and counts the calls and bookings each search brings.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For eye hospitals
Where it usually goes wrong, and what we would do.
“Advertise the department with room, not the hospital”
If the cataract theatre is booked solid and the retina clinic has empty afternoons, an ad for the hospital's name fills the wrong queue. Spend should follow the department that can see more patients.
“Healthcare ads answer to two sets of rules”
Google restricts some healthcare advertising, and advertising rules for doctors and hospitals differ by state and body. An ad promising freedom from glasses can be refused by one and questioned by the other.
“Many eye searches are not from patients”
Students search optometry courses, shoppers search frames, and people with a red eye search home remedies. Without a blocked list, those clicks spend the budget before a cataract family sees the ad.
What we do
What we deliver for eye hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A department chosen for spend
A decision, made from your theatre and OPD diaries, on which department has free slots and real local searches, before any money is put in.
Result: The ads fill the queue that has room.
Search campaigns by procedure and town
Separate campaigns for cataract surgery, retina and diabetic eye checks, glaucoma, and LASIK where you offer it, each with its own words and its own blocked list.
Result: Each department's spend can be read on its own.
Ad wording checked against the rules
Copy that names the procedure, the department and the insurers you work with, with no outcome claims, read by your medical director before it runs.
Result: Ads get approved and nobody's registration is put at risk.
Landing pages that match the search
The cataract ad lands on the cataract page with lens choices and the booking number, and the retina ad on the retina page with clinic days.
Result: The click becomes a call instead of a back button.
Calls and bookings traced to the search
A tracked number per campaign and a source field at registration, so each call is matched to a department and a booking, against the baseline taken first.
Result: You see what a booked consultation cost by department, not what a click cost.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches an eye hospital should pay for, and the ones to keep out.
- Cataract operation plus your town, or near me
- Bid, if the theatre has slots. The family is choosing a hospital. Land on the cataract page with lens choices, insurers and a call button, never the home page.
- Retina specialist and diabetic eye check searches
- Bid for the retina clinic's free days. Many of these searchers were sent by a diabetologist. Land on the retina page with clinic timings, and say the visit includes dilation.
- Cashless and scheme searches for eye surgery
- Bid where you are empanelled. Name the insurers, TPAs and schemes you accept on the landing page, with the documents to bring. Never bid on a scheme you are not on.
- Spectacles, frames, lens price and eye drops
- Block from the surgery campaigns, unless the optical counter is what you want to sell. These are shoppers, and they belong in a separate campaign or nowhere.
- Optometry course, jobs, home remedy and eye exercise searches
- Block. Students, job seekers and people hoping to lose their glasses without surgery are not patients. Read the search terms report and add each new variation as a negative.
- Where the click lands, and what counts
- Count a call to the department line or a booked OPD slot, with the department written at registration. A click, or a call asking for the optical shop's hours, is not an enquiry.
Who it is for
This is written for these eye hospitals.
- Multi-speciality eye hospitals
- Eye hospitals with community outreach
- Eye hospitals attached to medical colleges
- Charitable and trust-run eye hospitals
- Corporate and chain eye hospitals
- Eye hospitals with optical and pharmacy services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for eye hospitals
- 1
Listen to how a patient moves through the hospital
The free audit call traces where patients come from, how they reach a second department and what is lost on the way.
- 2
Join the departments
A routine that carries a patient between them.
- 3
Make the whole hospital visible
Department pages, a Business Profile that shows the range and reviews asked for after good care.
- 4
Write back to referrers and follow up camps
A note-back routine and a camp-to-hospital route.
- 5
Report on departments, not activity
A report on enquiries, cross-department conversions and referrers against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our own hospital's name?
Should we run call-only ads?
Our ads keep showing to people looking for optometrist jobs. How do we stop it?
Which of our calls actually came from the ads?
Can we publish testimonials or before-and-after results?
Can we run discounts on surgery packages?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for eye hospitals.
- 6 min read · 21 Sept 2026Google Ads vs outdoor advertising: capture demand or create it?Google Ads collects the demand that already exists. A hoarding creates the demand Google later collects, and then search takes the credit for it.
- 7 min read · 20 Jan 2026How to advertise a SaaS productBuy one event, a booked demo or an activated trial, and nothing else. Which channel produces it depends on whether your buyer already knows the category exists.
- 6 min read · 14 Jan 2026How to reduce wasted real estate advertising leadsMost wasted property leads are created on purpose, by creatives that hide the price and forms that ask nothing.
More for eye hospitals
Everything else we would do for you.
Or start from the overview: sales and marketing for eye hospitals.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.