Banks · Events and exhibitions
Set up a counter at the local trade fair where your MSME customers already are.
Events and exhibitions for a bank means a presence at a local trade fair, an MSME exhibition or a community event where target customers already gather. It is not a bank-hosted event customers must be persuaded to attend. GullySales identifies these existing gatherings and builds a relevant presence at them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What events and exhibitions means
Events and exhibitions are trade shows, stalls or hosted gatherings where you meet many prospects in one place at one time. They suit industries where buyers still expect a face to face introduction. GullySales plans the stall, the material and the follow-up so contacts made there are not lost afterward.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For banks
Where it usually goes wrong, and what we would do.
“An MSME exhibition reaches exactly the customer a business loan scheme wants”
A stall at a local trade or industry exhibition puts your business banking team in front of small business owners already thinking about their finances. There is no need to attract them separately.
“A financial literacy session at a community event builds goodwill first”
Offering a short, genuinely useful session on managing business cash flow at a local event earns attention that a purely promotional stall would not.
“Follow-up after the event matters more than the event itself”
Contacts collected at an exhibition convert only if followed up promptly and specifically afterward, rather than filed away and forgotten.
What we do
What we deliver for banks.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Shortlist of relevant local gatherings
A list of MSME exhibitions, trade fairs and community events where your target customer is already gathered for another reason.
Result: You show up where the right customer already is.
Stall and literacy session materials
Materials for a business banking stall or a short cash-flow literacy session, built around genuine usefulness rather than a promotional pitch.
Result: Attendees leave with something useful, whether or not they open an account.
Contact capture and next-step process
A simple process for capturing contacts at an event and assigning a specific, prompt follow-up.
Result: A contact collected at an event is not filed away and forgotten.
Event return tracked to enquiries
A record linking enquiries and accounts opened back to a specific event, built into the enquiry reporting.
Result: You know which event was actually worth the stall fee.
How the result is measured
- Leads captured
- Follow-up completion rate
- Enquiries converted after the event
Recorded as a baseline before work starts, so every later report has an honest comparison.
Stall checklist for an MSME fair
Prepare the bank's stall at a local trade fair with this checklist.
A stall is staffed for a few days, and its leads go to a branch. Decide who is present and what they may say before the organiser's deadline for the stall layout.
- Visitor mix from the organiser
- Ask the organiser who attends: manufacturers, traders or retailers. Choose one or two products to show, such as working capital or a current account, not the whole shelf.
- Who staffs the stall
- Send a relationship manager who can explain the scheme and a second person to record contacts. Rates and fees are set centrally, so carry the official sheets and quote nothing that is not on them.
- Plain document list
- Display what each loan needs in plain words and the local language, such as the Udyam registration, GST returns, bank statements and identity proof. This answers the first question at the counter.
- Contact capture and permission
- Record name, business, mobile number, product interest and permission to call. Do not collect identity documents or account details at a stall.
- Branch tag and handover
- Tag each contact with the event name and the nearest branch, and send the list to that branch in good time. The branch calls and logs the outcome.
- Compliance read of printed matter
- Have the banner, brochure and any script read by your compliance team before printing. Rules for bank advertising change, so use only approved wording.
Who it is for
This is written for these banks.
- Private sector bank branches
- Public sector bank branches
- Regional rural banks
- Cooperative banks
- Small finance banks
- Business correspondent networks
- NRI-focused branches
- MSME-focused branches
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the events and exhibitions work runs
- 1
Understand the event
We confirm who typically attends this specific show, and whether it matches your actual target buyer.
- 2
Audit past attendance
If you have exhibited before, we review what was captured last time and what happened to it.
- 3
Plan promotion and materials
Pre-event outreach and stall materials are prepared with enough lead time before the show.
- 4
Run the event
Lead capture happens consistently throughout the event, not only when someone remembers.
- 5
Follow up and measure
Every captured lead is contacted within days, and the event's return is calculated against its cost.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which events are worth attending?
How do we know the stall fee paid for itself?
What may stall staff say about loan eligibility?
Should we hold our own event instead of joining a fair?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for banks.
6 min read · 6 Oct 2026How buyers decide which lender or adviser to trustPeople choosing a bank, lender, insurance agent, adviser or payment company start from a name someone gave them, then check you before they call. This post sets out what they look for and where firms lose them.
7 min read · 21 Sept 2026How to advertise to airport travellersA terminal is a small number of regular flyers counted many times, and the crowd changes completely between the six o'clock bank and the summer holidays.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.