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GullySales

Freight and transport companies · Digital marketing

Work backwards from the rate contract season, not from a content plan.

Digital marketing for a transporter has two jobs that barely touch: paperwork and follow-up for plants, and lane pages and listings for traders. GullySales builds the plan around the months before rate contracts are renewed, fixes the capability profile first, and reports on lanes and loads.

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A steam traction engine belted across a stackyard to a wooden threshing machine: the long flat belt taut between the flywheel and the drive pulley, the flywheel spinning, a straw elevator raking up off the far end, a full sack hanging on the sack spout, a corn stack half taken down behind and a water cart standing by

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for freight and transport companies

Sales and marketing for freight and transport companies, the overview.

For freight and transport companies

Where it usually goes wrong, and what we would do.

  • “Most transporters buy a website and stop there”

    The site was never the problem. The rate quoted on the phone and never chased is where the account went.

  • “The financial year sets the whole calendar”

    Rate contracts are renewed around April, so the introduction, the profile and the trial load have to happen in the months before it.

  • “For a plant, the paperwork is the marketing”

    A vendor registration answered in two days and a profile in the format they expect do more than any campaign you could run.

What we do

What we deliver for freight and transport companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan split between plants and traders

    Two programmes with their own work: documents, profiles and outreach for panel business, lane pages and listings for direct trade.

    Result: Neither side is served with the other's tools.

  2. The capability profile and vendor kit built first

    Lanes, vehicle counts, permits, insurance, claims process and references gathered into one set before anything else is started.

    Result: You can answer procurement the week they ask.

  3. A calendar counted back from contract renewals

    Outreach, trial-load offers and follow-up scheduled in the months before rate contracts are signed, rather than after they are.

    Result: You are on the panel before the rates are fixed.

  4. Lane pages and directory listings for direct trade

    Route pages, the Google listing and the transport directories completed together, so a trader searching finds a real company.

    Result: Traders stop reaching you through a broker.

  5. A quotation follow-up routine behind everything

    The rate register and the follow-up dates put in place before any spend, because enquiries into an unanswered desk are wasted.

    Result: New enquiries meet somebody who chases them.

  6. Monthly reporting on lanes and loads

    Rate enquiries by source and lane, quotes sent and won, new shippers added and empty return trips, against the baseline from the free audit.

    Result: The spend is judged on loads moved.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, then reported every month against it.

Read the full integrated marketing campaigns page

Who it is for

This is written for these freight and transport companies.

  • Full truck load fleet owners
  • Part truck load and groupage operators
  • Transport brokers and freight agents
  • Container and trailer transport companies
  • Temperature-controlled and reefer transport
  • Tanker operators for liquids and chemicals
  • Heavy haulage and project cargo movers
  • Staff bus and employee transport operators
  • Freight forwarders handling road, rail and port movements

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for freight and transport companies

  1. 1

    Assess

    In the free audit we map where your loads come from, how quotations are tracked, how often trucks return empty, and how dependent you are on a few shippers.

  2. 2

    Get the paperwork ready

    A capability profile and a vendor registration kit, so any shipper or procurement team can be answered quickly.

  3. 3

    Track every quotation

    A CRM for rate enquiries by lane, with follow-up on every quote given.

  4. 4

    Find the right shippers

    Target lists by lane, return-lane campaigns, industrial estate visits and search pages for your routes.

  5. 5

    Keep and grow accounts

    Monthly account reviews on volume, service and payment, and planned calls before a contract renewal.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Where should a fleet owner start?
With the capability profile and the rate register, because neither costs anything in media. Most transport businesses lose more to unchased quotations than to being invisible. Lane pages come after that.
How is the fee worked out?
In the free audit, and written down before anything starts, separating our time from media spend and from production costs such as photographing the fleet. Terms run three to six months, and renewal is argued on the monthly loads.
Can marketing really help a transport business that runs on relationships?
Yes, when it supports the relationships instead of replacing them. A clear capability profile, ready documents and a tracked follow-up help the owner open more doors, and search pages bring SMEs that were booking through brokers.
How do we get onto a large manufacturer's transporter panel?
Usually through a trial load when their regular carrier fails, or a formal vendor registration. Keeping in touch with the logistics manager and having your documents ready means you are the one they call when that moment comes.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for freight and transport companies

Everything else we would do for you.

Or start from the overview: sales and marketing for freight and transport companies.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit