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GullySales

Freight and transport companies · Pay per click advertising

Block packers and movers or you will pay for house shifting calls.

Paid search for a transporter works for part loads and spot business, not for a rate contract with a plant, and it is worth running only when trucks are free. GullySales sets campaigns by lane and vehicle, blocks the household shifting traffic, and counts loads booked against spend.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For freight and transport companies

Where it usually goes wrong, and what we would do.

  • Transport service in your city means house shifting

    Most of that traffic is a family moving a two-bedroom flat, and one of those calls costs the same as a trader with a regular load.

  • Advertise when the trucks are idle, not all year

    Spend has to follow capacity. A campaign running while every vehicle is committed buys enquiries you then have to refuse.

  • A rate contract will never come from a click

    Procurement runs its own process with vendor forms and references, so money spent chasing a plant through adverts goes nowhere.

What we do

What we deliver for freight and transport companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns by lane and vehicle type

    Separate budgets for each route and each vehicle class, limited to the cities at either end rather than run across the country.

    Result: Clicks come from the routes you can serve.

  2. Negatives for shifting, courier and driver jobs

    Blocks on packers and movers, household shifting, courier queries, truck hire purchase, driver vacancies and second-hand vehicle searches.

    Result: The budget stops answering families and job seekers.

  3. Click-to-call and chat inside booking hours

    Calls and WhatsApp switched on while the booking office is staffed, so a paid click does not ring a desk nobody is at.

    Result: Every paid enquiry meets a person.

  4. Landing pages carrying transit days and capacity

    A page per campaign naming the route, the vehicles, the transit time and the documents you issue, instead of a form on a stock photograph.

    Result: The caller already knows whether you fit.

  5. Budget matched to free capacity

    A routine for turning campaigns up when vehicles are idle and down when the fleet is committed, reviewed weekly with your dispatch desk.

    Result: You stop buying enquiries you cannot serve.

  6. Spend read against loads booked

    Monthly cost per enquiry and per load booked by lane, set against the figures from before the account was switched on.

    Result: You can drop the lanes adverts cannot fill.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these freight and transport companies.

  • Full truck load fleet owners
  • Part truck load and groupage operators
  • Transport brokers and freight agents
  • Container and trailer transport companies
  • Temperature-controlled and reefer transport
  • Tanker operators for liquids and chemicals
  • Heavy haulage and project cargo movers
  • Staff bus and employee transport operators
  • Freight forwarders handling road, rail and port movements

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for freight and transport companies

  1. 1

    Assess

    In the free audit we map where your loads come from, how quotations are tracked, how often trucks return empty, and how dependent you are on a few shippers.

  2. 2

    Get the paperwork ready

    A capability profile and a vendor registration kit, so any shipper or procurement team can be answered quickly.

  3. 3

    Track every quotation

    A CRM for rate enquiries by lane, with follow-up on every quote given.

  4. 4

    Find the right shippers

    Target lists by lane, return-lane campaigns, industrial estate visits and search pages for your routes.

  5. 5

    Keep and grow accounts

    Monthly account reviews on volume, service and payment, and planned calls before a contract renewal.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should a transport company advertise on Google at all?
For part loads, spot business and the lanes where you run empty, yes. For panel business with a manufacturer, no, because that goes through vendor registration and references. Keep the spend on the gaps in your schedule.
We keep getting house shifting calls.
That is the negative keyword list, and it is the first hour of work on any transport account. Household shifting, packers and movers and courier queries all sit on the words you are bidding for.
Can marketing really help a transport business that runs on relationships?
Yes, when it supports the relationships instead of replacing them. A clear capability profile, ready documents and a tracked follow-up help the owner open more doors, and search pages bring SMEs that were booking through brokers.
How do we get onto a large manufacturer's transporter panel?
Usually through a trial load when their regular carrier fails, or a formal vendor registration. Keeping in touch with the logistics manager and having your documents ready means you are the one they call when that moment comes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit