Freight and transport companies · Pay per click advertising
Block packers and movers or you will pay for house shifting calls.
Paid search for a transporter works for part loads and spot business, not for a rate contract with a plant, and it is worth running only when trucks are free. GullySales sets campaigns by lane and vehicle, blocks the household shifting traffic, and counts loads booked against spend.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for freight and transport companies
- SEO for freight and transport companies
- Lead generation for freight and transport companies
- Digital marketing for freight and transport companies
- Reputation management for freight and transport companies
- Local SEO for freight and transport companies
- Branding and identity for freight and transport companies
- Social media marketing for freight and transport companies
- Content marketing for freight and transport companies
Sales and marketing for freight and transport companies, the overview.
For freight and transport companies
Where it usually goes wrong, and what we would do.
“Transport service in your city means house shifting”
Most of that traffic is a family moving a two-bedroom flat, and one of those calls costs the same as a trader with a regular load.
“Advertise when the trucks are idle, not all year”
Spend has to follow capacity. A campaign running while every vehicle is committed buys enquiries you then have to refuse.
“A rate contract will never come from a click”
Procurement runs its own process with vendor forms and references, so money spent chasing a plant through adverts goes nowhere.
What we do
What we deliver for freight and transport companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns by lane and vehicle type
Separate budgets for each route and each vehicle class, limited to the cities at either end rather than run across the country.
Result: Clicks come from the routes you can serve.
Negatives for shifting, courier and driver jobs
Blocks on packers and movers, household shifting, courier queries, truck hire purchase, driver vacancies and second-hand vehicle searches.
Result: The budget stops answering families and job seekers.
Click-to-call and chat inside booking hours
Calls and WhatsApp switched on while the booking office is staffed, so a paid click does not ring a desk nobody is at.
Result: Every paid enquiry meets a person.
Landing pages carrying transit days and capacity
A page per campaign naming the route, the vehicles, the transit time and the documents you issue, instead of a form on a stock photograph.
Result: The caller already knows whether you fit.
Budget matched to free capacity
A routine for turning campaigns up when vehicles are idle and down when the fleet is committed, reviewed weekly with your dispatch desk.
Result: You stop buying enquiries you cannot serve.
Spend read against loads booked
Monthly cost per enquiry and per load booked by lane, set against the figures from before the account was switched on.
Result: You can drop the lanes adverts cannot fill.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these freight and transport companies.
- Full truck load fleet owners
- Part truck load and groupage operators
- Transport brokers and freight agents
- Container and trailer transport companies
- Temperature-controlled and reefer transport
- Tanker operators for liquids and chemicals
- Heavy haulage and project cargo movers
- Staff bus and employee transport operators
- Freight forwarders handling road, rail and port movements
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for freight and transport companies
- 1
Assess
In the free audit we map where your loads come from, how quotations are tracked, how often trucks return empty, and how dependent you are on a few shippers.
- 2
Get the paperwork ready
A capability profile and a vendor registration kit, so any shipper or procurement team can be answered quickly.
- 3
Track every quotation
A CRM for rate enquiries by lane, with follow-up on every quote given.
- 4
Find the right shippers
Target lists by lane, return-lane campaigns, industrial estate visits and search pages for your routes.
- 5
Keep and grow accounts
Monthly account reviews on volume, service and payment, and planned calls before a contract renewal.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should a transport company advertise on Google at all?
We keep getting house shifting calls.
Can marketing really help a transport business that runs on relationships?
How do we get onto a large manufacturer's transporter panel?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for freight and transport companies
Everything else we would do for you.
- SEO for freight and transport companies
- Lead generation for freight and transport companies
- Digital marketing for freight and transport companies
- Reputation management for freight and transport companies
- Local SEO for freight and transport companies
- Branding and identity for freight and transport companies
- Social media marketing for freight and transport companies
- Content marketing for freight and transport companies
- Email marketing for freight and transport companies
Or start from the overview: sales and marketing for freight and transport companies.