Freight and transport companies · Social media
Logistics managers are on LinkedIn and your competitors are not.
Social media for a transporter is LinkedIn for the logistics managers who award lanes, and disciplined WhatsApp groups for the brokers and forwarders who pass loads. GullySales sets both up, builds the posting on real movements, and writes the rule about naming customers and cargo.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for freight and transport companies
- SEO for freight and transport companies
- PPC ads for freight and transport companies
- Lead generation for freight and transport companies
- Digital marketing for freight and transport companies
- Reputation management for freight and transport companies
- Local SEO for freight and transport companies
- Branding and identity for freight and transport companies
- Content marketing for freight and transport companies
Sales and marketing for freight and transport companies, the overview.
For freight and transport companies
Where it usually goes wrong, and what we would do.
“An over-dimensional movement is the post people remember”
A transformer on a hydraulic axle through a narrow ghat road is the one piece of transport content anyone stops for.
“Naming a shipper can cost you the account”
Cargo, routes and volumes are commercial information, and a photograph with a consignee's name on the carton is a problem.
“Broker groups move loads faster than any feed”
The return load you need tonight comes out of a group, and a transporter who only takes and never posts stops being served.
What we do
What we deliver for freight and transport companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Owner and company profiles built around lanes
Profiles naming the routes, the fleet and the industries you move, so a manager searching a lane finds a person rather than a page.
Result: You are findable before the first call.
A posting routine taken from real movements
A method for photographing loadings, difficult deliveries and specialised vehicles, with captions written for a dispatch audience.
Result: Posting stops waiting for somebody's idea.
A written rule on customers and cargo
What may be shown of a consignment, a consignee name or a rate, set down for the drivers and staff who take the photographs.
Result: Nobody loses an account over a photograph.
Discipline for broker and forwarder groups
Which groups to sit in, what to post, how often to offer capacity and how to answer a load request, written as a routine.
Result: You get offered loads instead of ignored.
Festive and peak capacity announcements
Posts offering committed vehicles before the festive and harvest weeks, when shippers cannot find trucks at any rate.
Result: Shippers short of capacity think of you first.
Enquiries traced back to a post or a group
A monthly note of which loads and enquiries came from LinkedIn or a group, against the position before the routine started.
Result: You can tell whether it is worth the time.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these freight and transport companies.
- Full truck load fleet owners
- Part truck load and groupage operators
- Transport brokers and freight agents
- Container and trailer transport companies
- Temperature-controlled and reefer transport
- Tanker operators for liquids and chemicals
- Heavy haulage and project cargo movers
- Staff bus and employee transport operators
- Freight forwarders handling road, rail and port movements
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for freight and transport companies
- 1
Assess
In the free audit we map where your loads come from, how quotations are tracked, how often trucks return empty, and how dependent you are on a few shippers.
- 2
Get the paperwork ready
A capability profile and a vendor registration kit, so any shipper or procurement team can be answered quickly.
- 3
Track every quotation
A CRM for rate enquiries by lane, with follow-up on every quote given.
- 4
Find the right shippers
Target lists by lane, return-lane campaigns, industrial estate visits and search pages for your routes.
- 5
Keep and grow accounts
Monthly account reviews on volume, service and payment, and planned calls before a contract renewal.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is LinkedIn worth it for a transporter?
Can we post photographs of our customers' loads?
Can marketing really help a transport business that runs on relationships?
How do we get onto a large manufacturer's transporter panel?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for freight and transport companies
Everything else we would do for you.
- SEO for freight and transport companies
- PPC ads for freight and transport companies
- Lead generation for freight and transport companies
- Digital marketing for freight and transport companies
- Reputation management for freight and transport companies
- Local SEO for freight and transport companies
- Branding and identity for freight and transport companies
- Content marketing for freight and transport companies
- Email marketing for freight and transport companies
Or start from the overview: sales and marketing for freight and transport companies.