Day-care hospitals · Digital marketing
Choose the few channels that bring planned procedures, and leave the rest.
Digital marketing for a day-care hospital is the choice and coordination of search, maps, ads, content and messaging to fill the theatre list with the procedures you want. GullySales looks at your surgeons, your slow days and your insurers before proposing where effort goes.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For day-care hospitals
Where it usually goes wrong, and what we would do.
“The budget should follow the theatre list”
Spending on a procedure that already fills the list adds queues. Spending on one that leaves a theatre idle earns its place. The plan begins at the schedule, not at the platform.
“Search catches intent, social catches awareness”
A family searching for a procedure is ready to book. A reader scrolling a feed is not. Putting ad money on search and maps first matches effort to where the booking decision happens.
“Every channel ends at the same desk”
Calls, WhatsApp and forms all reach the same people. If the desk cannot answer the insurance question at once, extra traffic only adds missed enquiries. The plan must count the desk's capacity.
“Measurement has to reach the theatre date”
Clicks and calls are a start. The figure that matters is the share of enquiries that became a booked date for a given procedure, so the record must follow the enquiry that far.
What we do
What we deliver for day-care hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan by procedure
Which procedures to push on search, maps, content and messages, set against the theatre list.
Result: A plan that links each channel to a named procedure.
Search and maps campaigns
Google Ads and listing work aimed at the procedures and areas you choose, landing on the right page.
Result: Each campaign points to a specific procedure page.
Tracking set-up
Call tracking, form tracking and enquiry source recorded in the same register as bookings.
Result: A source field in every enquiry record.
Review rhythm
A set meeting to look at bookings, cancellations and spend and decide what to stop or change.
Result: A short note after each review recording the decisions.
Compliance check
Every ad and post read by your adviser before it runs, with the platform's current rules noted.
Result: An approval record for each live ad.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these day-care hospitals.
- Standalone day surgery centres for general and laparoscopic surgery
- Day-care hospitals for eye surgery and cataract
- Dialysis and renal day-care units
- Oncology day-care units for chemotherapy infusion
- Endoscopy and gastroenterology day-care centres
- Orthopaedic and arthroscopy day-care centres
- ENT and urology day-care hospitals
- Day-care wings inside larger hospitals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much should a day-care hospital spend?
Should we do everything at once?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for day-care hospitals
Everything else we would do for you.
Closest to this: strategy and research
Also for day-care hospitals
Or start from the overview: sales and marketing for day-care hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.