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Dermatology clinics · Website

Let a patient find their exact treatment and the doctor's qualification in two clicks.

A dermatology clinic website needs a page for each priority treatment, the dermatologist's qualification stated clearly, and a fast route to WhatsApp for a photo enquiry. GullySales builds sites around these three needs rather than a generic template with one long services list.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dermatology clinics at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for dermatology clinics

Sales and marketing for dermatology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For dermatology clinics

Where it usually goes wrong, and what we would do.

  • “A WhatsApp button on every treatment page”

    A patient reading about chemical peels or laser hair removal should be able to start a WhatsApp conversation from that exact page. Sending them to a general contact page loses the momentum of the enquiry.

  • “Doctor credentials given their own space”

    A visible, dedicated section for the dermatologist's MD Dermatology qualification and experience gives a hesitant patient the confidence a treatment list alone cannot provide.

  • “Proof from the doctor, not a results gallery”

    A results gallery is the page element medical advertising rules restrict most. The doctor's qualification, registration and a plain account of the consultation answer a cosmetic patient's trust question without it.

What we do

What we deliver for dermatology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. WhatsApp button on every treatment page

    A direct WhatsApp link on each treatment page, so a patient reading about chemical peels can start a conversation from that exact page.

    Result: An interested patient does not lose momentum finding a way to enquire.

  2. Dedicated section for doctor credentials

    A visible section stating the dermatologist's MD Dermatology qualification and experience, separate from the general about page.

    Result: A hesitant patient finds the credential without having to search for it.

  3. A process page for each treatment

    A page for each treatment showing how the consultation, the sittings and the aftercare work, with no results gallery unless your council confirms it is allowed.

    Result: A cosmetic patient's questions on process are answered before they call.

  4. Treatment pages written one per priority concern

    A page for each priority treatment rather than one long services list, matched to the clinic's actual specialisms.

    Result: A patient finds their exact concern instead of a generic service line.

  5. Report on website enquiries by treatment page

    A report on which treatment pages produced a WhatsApp click or form enquiry, against the baseline agreed before work started.

    Result: The clinic sees which page is doing the work of bringing patients in.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

What the page must show

What a dermatology clinic's website must show before a patient books.

Concern pages in the patient's own words
Write a page for each concern people search for, such as acne scars, hair fall, pigmentation or warts, using their words. Explain in general terms how the clinic assesses it.
The doctor's registration and qualification
Show the dermatologist's photograph, MD Dermatology or equivalent degree and medical council registration number on every concern page, not only the About page.
What the first consultation involves
Say what the patient should bring, how long the visit takes in general and whether a skin examination or tests come first. Patients often delay the booking from not knowing what happens.
How treatment is charged
State the consultation fee and say that procedure charges are given after the doctor's assessment. Say what makes the charge change: the area treated and the number of sessions.
What the page says about results
Say that response varies from patient to patient and that the doctor will explain what to expect. Do not describe outcomes as certain, and check your medical council's advertising rules.
WhatsApp privacy and consent
Tell patients who sees a photograph they send, how long it is kept and that it is used only to arrange the visit. Ask for their consent before they send it.

Who it is for

This is written for these dermatology clinics.

  • Solo dermatologist clinics
  • Multi-doctor dermatology and cosmetology centres
  • Dermatology hospitals with in-patient procedures
  • Cosmetic and aesthetic dermatology clinics
  • Hair transplant and trichology centres
  • Skin and laser clinics inside malls or commercial complexes
  • Paediatric and family dermatology practices
  • Multi-branch dermatology chains

Not for

It is not the right fit if.

  • The doctors' registration details and qualifications are not ready to be shown, and a medical site should show them
  • Your booking line is not staffed at the hours the site invites patients to call
  • You want the site to show fees for every treatment before a doctor has examined the patient, which may not be true to the case

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a separate page for every treatment we offer?
At minimum for the treatments you want more enquiries for, since a single crowded page ranks and converts poorly compared with a focused one per priority treatment.
How long does a rebuild take?
It depends on the number of treatment pages and the doctor's review of each, and the time is agreed in writing before work starts. The build includes treatment pages and WhatsApp integration throughout.
Should the site ask patients to send skin photographs on WhatsApp?
You can invite them for booking, saying the doctor cannot diagnose from a photograph and that treatment follows a consultation. Add the consent note and who sees the image. Rules on remote consultation differ, so check your own medical council before offering advice by message.
Can we use words like best, permanent or safe on a treatment page?
Avoid them. Medical councils and the advertising code restrict superlatives and claims of cure, and a page that overpromises is the first thing a complaint quotes. Describe what the treatment is, who the doctor is and what the patient should ask at the visit.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for dermatology clinics.

All articles

More for dermatology clinics

Everything else we would do for you.

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Also for dermatology clinics

Or start from the overview: sales and marketing for dermatology clinics.

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