Hospitals · Public relations

Get the local paper to write about your doctors, not your advertisement.

Public relations for a hospital means placing a senior doctor's comment or a new equipment story in local news and health publications, which carries more trust than an advertisement. GullySales pitches these around a genuine milestone, such as a procedure newly offered or a doctor's qualification.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What public relations means

Public relations is getting your business covered by journalists, trade publications or local news, which carries more trust than an advert because a third party is saying it. GullySales pitches your story to the right publications and prepares your team for interviews when coverage is offered.

Also for hospitals

Sales and marketing for hospitals, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For hospitals

Where it usually goes wrong, and what we would do.

“A new procedure is a real story”
The first hospital in the area to offer a specific surgery has a story local health reporters will run without payment.
“A doctor's comment on a seasonal illness gets picked up”
A paediatrician's quote on dengue precautions before monsoon is timely enough for local papers to use.
“Press coverage supports the reviews, it does not replace them”
A newspaper mention builds awareness, but the patient still checks the rating and recent reviews before calling.

What we do

What we deliver for hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A new procedure story pitch
A pitch built around a genuine milestone, such as being the first in the area to offer a specific procedure, sent to local health reporters.
Result: Local coverage reaches families an advertisement never would.
A seasonal doctor comment calendar
A schedule of a doctor's comment on a seasonal illness, such as dengue precautions before monsoon, timed to when reporters need it.
Result: The hospital's doctors become the local, quoted source on seasonal health.
A milestone tracker for pitches
A running list of genuine milestones, a new doctor joining or new equipment arriving, worth pitching as they happen.
Result: A real story is never missed for lack of someone tracking it.
A coverage and reputation review
A check that press coverage is being followed by attention to reviews and ratings, since a family still checks both before calling.
Result: Press attention is backed by what a family actually finds when they look you up.

How the result is measured

Coverage secured
Publication reach
Enquiries after coverage

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full public relations and corporate communications page

What is worth telling the press

Hospital stories a health desk can use, with the limits stated.

A new procedure or machine: Announce it only once the unit is in use and name the doctor who performs it with qualifications. Say what it treats, not what it achieves.
A seasonal comment from a consultant: Prepare comments for each season's illness, such as dengue in the monsoon or heat exhaustion in summer. Keep them to prevention and when to see a doctor.
A screening camp: A free camp at a school or a factory is a story. Tell the paper the date, venue and departments taking part, and get consent for any photograph of a patient.
A health awareness day: Reporters plan around days such as World Heart Day or World Diabetes Day. Offer a senior consultant for a talk or a quote before the day.
One named press contact: Name a single administrator who answers the press and can confirm facts such as the doctors' names and accreditation. Keep patient names out unless the patient has agreed in writing.
What must stay out: Skip comparisons with other hospitals, claims of best outcomes and any patient case without written consent. Rules differ by state and body and change, so check with your own council and legal adviser.

Who it is for

This is written for these hospitals.

Multi-speciality hospitals
Single-speciality hospitals, maternity, orthopaedic or eye
Nursing homes
Day-care surgery centres
Corporate hospital chains with several branches
Diagnostic-centre-led hospitals
Hospitals attached to medical colleges
Government-empanelled private hospitals

Not for

It is not the right fit if.

There is no new procedure, doctor or department to report, and a story made up for the paper will not be printed.
No one is named to speak to a reporter, and a question about a patient would be answered by whoever picks up.
You want the paper to print an advertisement without paying for it, which is not what a press story is.

How it works

How the public relations work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand what is newsworthy
We interview you and read your records to find stories with facts behind them. Manufactured news rarely earns real coverage.
2
Audit relevant press
We list the journalists and publications that cover your industry or town, in English and in the languages your buyers read.
3
Prepare the pitch
Each pitch is written for one journalist and one angle. Releases carry the facts a desk needs to check.
4
Approach and follow up
Journalists are approached directly. One follow-up goes out, and answers to their questions go back the same day.
5
Record and prepare ahead
Coverage goes into the log, and the holding statements are kept current for any matter that may need a public reply.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

Chord Road Hospital
Situation
Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Read the case study
Nanda Arthritis and Rheumatology Center
Situation
There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
Result
No numbers were recorded for this engagement. The work is described in full in the case study.
Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Is PR worth it for a mid-sized hospital?

Yes, local coverage costs only the time to pitch a genuine story and builds trust an advertisement cannot.

How often can we pitch a story?

Whenever there is a real milestone, a new doctor or a seasonal health topic, not on a fixed schedule.

Who should speak to the press when a reporter asks about a patient?

Only the named hospital spokesperson. Do not confirm a patient's name, condition or treatment without written consent, and do not let the treating doctor improvise. Offer a general statement on the condition, and have your legal adviser check what the law requires of you.

A paper printed a wrong fact about our hospital. How do we correct it?

Ring the reporter and send the correct fact in writing with a document that proves it, such as the accreditation certificate. Ask for a correction in the same place. If the error concerns a treatment or a doctor, involve your legal adviser before you reply in public.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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