Obstetrics and gynaecology clinics · Review generation
A review she wrote and a testimonial you collected are not the same thing.
Review generation here means patients writing publicly about their own experience, and it is a careful subject because conduct rules restrict how a doctor may use patient praise to attract work. GullySales sets an ask your own adviser can sign off, and writes the replies confidentiality will not let you make in detail.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What review generation means
In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.
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Sales and marketing for obstetrics and gynaecology clinics, the overview.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For obstetrics and gynaecology clinics
Where it usually goes wrong, and what we would do.
“There is a line between a review and a testimonial, and it moves”
A patient writing on her own account is not the same as a clinic publishing her words to attract work. Where that line sits depends on your council's conduct rules, which differ and change, so take it to your own medico-legal adviser rather than to a marketing firm.
“If you ask at all, ask at the postnatal visit”
A woman leaving with a newborn is writing nothing. Weeks later, at the postnatal check, she has both the words and the distance to write them.
“You cannot defend yourself in public, and that changes the reply”
A review describing a difficult outcome cannot be answered with clinical detail, because confidentiality stops you correcting the record. What is left is a short human reply and a phone number.
What we do
What we deliver for obstetrics and gynaecology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An ask your adviser has approved
Neutral wording inviting a patient to write about her own experience, with no incentive attached, cleared by your medico-legal adviser before it is used.
Result: The clinic asks without putting a registration at risk.
The moment and the person chosen deliberately
The ask placed at the postnatal or follow-up visit and made by a named member of staff, rather than blasted to every number on the list.
Result: Reviews come from patients who had the space to write one.
Replies that say nothing clinical
Short public answers that acknowledge, thank or apologise without confirming the writer was ever a patient, with everything else moved to a call.
Result: You answer every review without breaching confidentiality.
A written rule against publishing patient stories
A line on what the clinic will not put on its own pages: outcomes, delivery stories, photographs and quotes, whatever consent was signed.
Result: Nobody publishes something your council would read differently.
Review counts and mentions tracked
New reviews, the reply rate and what patients raise most often, read against the baseline taken before the work began.
Result: You can see whether the ask is happening at all.
How the result is measured
- Reviews received
- Average rating
- Response rate to requests
Recorded as a baseline before work starts, so every later report has an honest comparison.
Asking patients for reviews, carefully
If the clinic asks at all, it asks in a way her own adviser has already read.
- Your council's rules in writing
- Before any request, get a note from your medico-legal adviser on whether a clinic may invite patient reviews, and keep it with the clinic's records.
- The postnatal check
- If your adviser allows an ask, make it at the postnatal visit, from the front desk rather than the doctor, in the same neutral words for every patient.
- What the wording leaves out
- Invite comments on the reception, the waiting area and how staff explained things. Leave out the treatment, the delivery and the outcome.
- Sensitive cases
- Do not ask a woman being treated for infertility, a loss or a high-risk pregnancy. Many have told few people and a public post can identify them.
- One reply for every review
- Keep a short reply that thanks the writer, gives the clinic's number and says nothing clinical, and use it on good and bad reviews alike.
- The desk
- Tell the front desk never to read out, comment on or compare reviews in front of another patient.
Who it is for
This is written for these obstetrics and gynaecology clinics.
- Single-doctor OBG clinics
- Multi-speciality women's health hospitals
- Fertility and IVF-focused practices
- High-risk pregnancy specialist clinics
- Maternity hospitals with delivery facilities
- Gynaecological surgery specialists
- Adolescent and general gynaecology clinics
- Antenatal and postnatal care centres
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the review generation work runs
- 1
Understand the customer journey
We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.
- 2
Read your current reviews
We read every review you have, count how many were answered, and note what customers praise in their own words.
- 3
Set up the ask process
Templates and a simple sending process are built into your existing customer communication.
- 4
Implement responses
Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.
- 5
Measure and adjust
We track review volume and rating trend and adjust the ask timing if response rates are low.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
A patient sent a lovely WhatsApp message. Can we quote it?
Someone has posted about a difficult delivery. What can we say?
Can the front desk hand out a QR code at the billing counter?
We have several doctors. Should the review be about the hospital or one doctor?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for obstetrics and gynaecology clinics.
7 min read · 17 Jun 2025How to promote a new hospital: before opening, at launch and afterA new hospital is promoted in three stages: registration and referral groundwork before opening, a radius announcement at launch, then reviews and referring doctors from month two.
6 min read · 9 Jul 2024Digital marketing for hospitals and clinicsPatients choose a hospital by department, distance and reassurance. The work is department pages, a complete profile and reviews that are answered.
7 min read · 16 Jun 2026Hospital empanelment: a practical guide to insurer, TPA and corporate tie-upsHospital empanelment decides whether a family can afford to choose you. Here is how insurer and TPA empanelment works, what to prepare, and how to win and keep corporate tie-ups.
More for obstetrics and gynaecology clinics
Everything else we would do for you.
- Content marketing for obstetrics and gynaecology clinics
- Digital marketing for obstetrics and gynaecology clinics
- Paid ads for obstetrics and gynaecology clinics
- Sales and marketing plan for obstetrics and gynaecology clinics
- SEO for obstetrics and gynaecology clinics
- Social media for obstetrics and gynaecology clinics
Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.