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Obstetrics and gynaecology clinics · Review generation

A review she wrote and a testimonial you collected are not the same thing.

Review generation here means patients writing publicly about their own experience, and it is a careful subject because conduct rules restrict how a doctor may use patient praise to attract work. GullySales sets an ask your own adviser can sign off, and writes the replies confidentiality will not let you make in detail.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What review generation means

In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “There is a line between a review and a testimonial, and it moves”

    A patient writing on her own account is not the same as a clinic publishing her words to attract work. Where that line sits depends on your council's conduct rules, which differ and change, so take it to your own medico-legal adviser rather than to a marketing firm.

  • “If you ask at all, ask at the postnatal visit”

    A woman leaving with a newborn is writing nothing. Weeks later, at the postnatal check, she has both the words and the distance to write them.

  • “You cannot defend yourself in public, and that changes the reply”

    A review describing a difficult outcome cannot be answered with clinical detail, because confidentiality stops you correcting the record. What is left is a short human reply and a phone number.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An ask your adviser has approved

    Neutral wording inviting a patient to write about her own experience, with no incentive attached, cleared by your medico-legal adviser before it is used.

    Result: The clinic asks without putting a registration at risk.

  2. The moment and the person chosen deliberately

    The ask placed at the postnatal or follow-up visit and made by a named member of staff, rather than blasted to every number on the list.

    Result: Reviews come from patients who had the space to write one.

  3. Replies that say nothing clinical

    Short public answers that acknowledge, thank or apologise without confirming the writer was ever a patient, with everything else moved to a call.

    Result: You answer every review without breaching confidentiality.

  4. A written rule against publishing patient stories

    A line on what the clinic will not put on its own pages: outcomes, delivery stories, photographs and quotes, whatever consent was signed.

    Result: Nobody publishes something your council would read differently.

  5. Review counts and mentions tracked

    New reviews, the reply rate and what patients raise most often, read against the baseline taken before the work began.

    Result: You can see whether the ask is happening at all.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Asking patients for reviews, carefully

If the clinic asks at all, it asks in a way her own adviser has already read.

Your council's rules in writing
Before any request, get a note from your medico-legal adviser on whether a clinic may invite patient reviews, and keep it with the clinic's records.
The postnatal check
If your adviser allows an ask, make it at the postnatal visit, from the front desk rather than the doctor, in the same neutral words for every patient.
What the wording leaves out
Invite comments on the reception, the waiting area and how staff explained things. Leave out the treatment, the delivery and the outcome.
Sensitive cases
Do not ask a woman being treated for infertility, a loss or a high-risk pregnancy. Many have told few people and a public post can identify them.
One reply for every review
Keep a short reply that thanks the writer, gives the clinic's number and says nothing clinical, and use it on good and bad reviews alike.
The desk
Tell the front desk never to read out, comment on or compare reviews in front of another patient.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the review generation work runs

  1. 1

    Understand the customer journey

    We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words.

  3. 3

    Set up the ask process

    Templates and a simple sending process are built into your existing customer communication.

  4. 4

    Implement responses

    Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.

  5. 5

    Measure and adjust

    We track review volume and rating trend and adjust the ask timing if response rates are low.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

A patient sent a lovely WhatsApp message. Can we quote it?
We advise against it. Conduct rules restrict a doctor using patient praise to attract work, and they differ between councils and change. A review she posted herself, answered politely, does the same job. Your own adviser should confirm what your registration allows.
Someone has posted about a difficult delivery. What can we say?
Very little in public, and that is correct. You cannot discuss her care, so the reply acknowledges that she is unhappy, gives a number and stops. Then handle it properly offline with your clinical team.
Can the front desk hand out a QR code at the billing counter?
Check first. Whether a clinic may invite reviews depends on your council's rules, which differ and change, so ask your adviser in writing before anything is printed. If it is allowed, keep the invitation neutral and the same for everyone, and away from any sensitive case.
We have several doctors. Should the review be about the hospital or one doctor?
Point the invitation at the hospital's own listing, since a profile for each doctor may raise separate rules on promotion. Ask your adviser. Keep the suggested wording to reception and staff courtesy rather than naming a doctor or a treatment.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.