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Obstetrics and gynaecology clinics · Review generation

A review a patient wrote and a testimonial you collected are not the same thing.

Review generation here means patients writing publicly about their own experience, and it is a careful subject because conduct rules restrict how a doctor may use patient praise to attract work. GullySales sets an ask your own adviser can sign off, and writes the replies confidentiality will not let you make in detail.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What review generation means

In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “There is a line between a review and a testimonial, and it moves”

    A patient writing on their own account is not the same as a clinic publishing those words to attract work. Where that line sits depends on your council's conduct rules, which differ and change, so take it to your own medico-legal adviser rather than to a marketing firm.

  • “If you ask at all, ask at the postnatal visit”

    A woman leaving with a newborn is writing nothing. Weeks later, at the postnatal check, the woman has both the words and the distance to write them.

  • “You cannot defend yourself in public, and that changes the reply”

    A review describing a difficult outcome cannot be answered with clinical detail, because confidentiality stops you correcting the record. What is left is a short human reply and a phone number.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An ask your adviser has approved

    Neutral wording inviting a patient to write about the experience, with no incentive attached, cleared by your medico-legal adviser before it is used.

    Result: The clinic asks without putting a registration at risk.

  2. The moment and the person chosen deliberately

    The ask placed at the postnatal or follow-up visit and made by a named member of staff, rather than blasted to every number on the list.

    Result: Reviews come from patients who had the space to write one.

  3. Replies that say nothing clinical

    Short public answers that acknowledge, thank or apologise without confirming the writer was ever a patient, with everything else moved to a call.

    Result: You answer every review without breaching confidentiality.

  4. A written rule against publishing patient stories

    A line on what the clinic will not put on its own pages: outcomes, delivery stories, photographs and quotes, whatever consent was signed.

    Result: Nobody publishes something your council would read differently.

  5. Review counts and mentions tracked

    New reviews, the reply rate and what patients raise most often, read against the baseline taken before the work began.

    Result: You can see whether the ask is happening at all.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking patients for reviews, carefully

If the clinic asks at all, it asks in a way your own adviser has already read.

Your council's rules in writing
Before any request, get a note from your medico-legal adviser on whether a clinic may invite patient reviews, and keep it with the clinic's records.
The postnatal check
If your adviser allows an ask, make it at the postnatal visit, from the front desk rather than the doctor, in the same neutral words for every patient.
What the wording leaves out
Invite comments on the reception, the waiting area and how staff explained things. Leave out the treatment, the delivery and the outcome.
Sensitive cases
Do not ask a woman being treated for infertility, a loss or a high-risk pregnancy. Many have told few people and a public post can identify them.
One reply for every review
Keep a short reply that thanks the writer, gives the clinic's number and says nothing clinical, and use it on good and bad reviews alike.
The desk
Tell the front desk never to read out, comment on or compare reviews in front of another patient.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • The clinic wishes to pay or reward patients for reviews, which breaks platform rules and the clinic's own standing.
  • No one can reply to a negative review without sharing patient detail, and the clinic has no agreed line for such replies.

How it works

How the review generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Find the moment to ask

    We walk through one customer's visit with you and pick the point where the job is done and the customer is still in front of you or holding the phone.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words. We also check that your name, address and phone on Google match your signboard.

  3. 3

    Set up the ask

    Link, QR code, message wording and a short briefing for the team. We write down what staff must never do: offer a discount, choose who to ask, or post a review themselves.

  4. 4

    Answer every review

    Each incoming review is answered by the routine set down in writing. A complaint is answered by the person who can fix it, with your approval where you want it.

  5. 5

    Count and adjust

    We count how many customers were asked and how many reviewed. If few reply, we move the moment or the person asking before touching the wording.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
A patient sent a lovely WhatsApp message. Can we quote it?
We advise against it. Conduct rules restrict a doctor using patient praise to attract work, and they differ between councils and change. A review a patient posted unprompted, answered politely, does the same job. Your own adviser should confirm what your registration allows.
Someone has posted about a difficult delivery. What can we say?
Very little in public, and that is correct. You cannot discuss the care, so the reply acknowledges the unhappiness, gives a number and stops. Then handle it properly offline with your clinical team.
Can the front desk hand out a QR code at the billing counter?
Check first. Whether a clinic may invite reviews depends on your council's rules, which differ and change, so ask your adviser in writing before anything is printed. If it is allowed, keep the invitation neutral and the same for everyone, and away from any sensitive case.
We have several doctors. Should the review be about the hospital or one doctor?
Point the invitation at the hospital's own listing, since a profile for each doctor may raise separate rules on promotion. Ask your adviser. Keep the suggested wording to reception and staff courtesy rather than naming a doctor or a treatment.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

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