Skip to content
GullySales
Tell us what you need

Obstetrics and gynaecology clinics · WhatsApp marketing

A woman types the question on WhatsApp because nobody can overhear.

WhatsApp is where a sensitive gynaecology question actually arrives, because it can be typed without being overheard. It is also where a clinic can do real harm with a careless broadcast or a notification preview on a shared phone. GullySales sets up the clinic number, the wording and the consent record.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The channel is chosen because it is private”

    A woman who will not ring a reception desk will type the question. The reply has to come from the clinic's own number, stay private, and offer an appointment rather than an answer.

  • “Assume somebody else can see the screen”

    A preview reading antenatal scan or fertility consultation on a shared family phone is a real harm. Keep the wording neutral and put the detail behind the appointment.

  • “A reminder and a broadcast are not the same thing”

    An appointment reminder to your own patient has the patient's consent and a clinical reason. An offer sent to a list of pregnant women is advertising, and where that sits with your council's conduct rules is a question for your adviser.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A clinic number that is nobody's personal phone

    One WhatsApp Business number for enquiries, shown on the website and the signage, with the conversation history staying behind when a receptionist leaves.

    Result: A sensitive message reaches the clinic, not a staff member's handset.

  2. Replies that offer an appointment, not a diagnosis

    Saved wording for the common symptom questions, acknowledging the concern and booking a consultation, with the line nobody may cross written down.

    Result: Nobody gives clinical advice in a chat window.

  3. Neutral wording on every outbound message

    Reminders and instructions written so a preview on a locked screen gives away nothing about the condition or the treatment.

    Result: A reminder cannot expose a patient to whoever is holding the phone.

  4. Preparation instructions sent before scans

    Fasting, a full bladder, what to bring and where to come, sent ahead of the appointment in plain words rather than explained at the desk.

    Result: Fewer scans are rescheduled over a missed instruction.

  5. Consent recorded before any message is sent

    Permission to message, the number to use and whether a message may be sent at all, taken at registration and kept with the record.

    Result: Your messaging list is one the patient agreed to.

  6. A written line between reminders and promotion

    What may be sent to a patient and what may not, drafted for your adviser to approve rather than decided by whoever is holding the phone that day.

    Result: The clinic's messaging stays inside what your doctors will defend.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What an OBG clinic puts in place before it sends a woman a single WhatsApp message.

Advertising rules for medical practice differ by state and body and change, so check with your own council before any promotion.

A clinic number held by the clinic
Register the business account on a SIM owned by the clinic and kept at reception, with a named person who reads it. Do not use the receptionist's or the doctor's personal phone for patient messages.
Consent recorded before the first outbound
Ask at registration, in the patient's own words on the form, whether the patient agrees to appointment messages on this number. Note the date and the staff member. A woman who only enquired has not agreed to be messaged.
Neutral wording on every template
Reminders say 'your appointment with the clinic' and the date, with no mention of pregnancy, tests or conditions. Phones on a family plan, or shared at home, show message previews on the lock screen.
Which messages need approval
Anything you start yourself, such as a visit reminder or scan preparation note, needs an approved template. Replies inside an open chat do not. Check WhatsApp's current business policy and pricing.
What is never answered in chat
Write the line staff use when a woman describes a symptom: offer an appointment or advise urgent care, and do not interpret reports or prescribe. A scan report sent for opinion is declined politely.
A way out and a person to call
Every list message offers a way to stop, and the profile gives the clinic's landline. A woman who blocks the number should be able to reach you by another route without explanation.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • The clinic number is the receptionist's personal phone, and private pregnancy messages would sit on a device the clinic does not control.
  • You want to send offers and package prices to women who only asked a question, which they did not agree to receive.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send offers on WhatsApp to women who enquired?
Treat that as advertising to patients rather than as a reminder, and it runs into the conduct rules on soliciting. Those rules differ between councils and change, so ask your own adviser. Appointment reminders to a consenting patient are a separate matter.
Our receptionist uses a personal phone. Is that a problem?
Yes, on two counts. The clinic cannot see or keep the conversation, and a patient's health question is sitting on a personal handset. Move it to a business number the clinic controls and set out who may read it.
A patient sends a scan report on WhatsApp asking if everything is fine. What should the receptionist say?
Use a saved reply: the doctor reads reports only at consultation, and here is how to book or reach the clinic urgently. The receptionist must not interpret it. Keep the report out of staff phone galleries, and delete it from the chat once filed.
Can we use a WhatsApp group for expecting mothers in one batch?
Avoid it. A group shows every member's number and invites questions that need private answers. Offer antenatal class dates to each woman individually, or by a one-way broadcast list to those who agreed, so that nobody sees anyone else's details.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need