Veterinary clinics · WhatsApp marketing

Decide what you will answer when a photo of a wound arrives at midnight.

Owners send photographs of wounds, of vomit and of a limping dog, at any hour, and expect an answer. WhatsApp is also the best place a vaccination reminder can land. GullySales sets up the business number, the line between advice and an appointment, and the seasonal notes owners actually forward.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of veterinary clinics at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for veterinary clinics

Sales and marketing for veterinary clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For veterinary clinics

Where it usually goes wrong, and what we would do.

“A photograph is not a consultation, and owners need telling”
Answer enough to decide urgency, then bring the animal in. A written line about what the clinic will and will not assess from a picture, agreed and repeated politely, protects the vet and the animal. Decide who is expected to read the number at midnight, and say so on the profile.
“A reminder that names the pet gets a reply”
Bruno's anti-rabies booster fell due on Tuesday reads like the clinic that has been seeing Bruno since the puppy was eight weeks old. Dear customer, your pet's vaccination is due reads like a bulk sender, and gets treated as one.
“A monsoon tick warning is the message owners forward”
Ticks before the rains, heatstroke in April, fireworks in Diwali week. A short seasonal note from a vet gets shared into breed and society groups. A discount on grooming gets the number reported.

What we do

What we deliver for veterinary clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A business account with hours and species set out
Verified profile, working hours, emergency arrangements and which animals you see, on a number that belongs to the clinic rather than to a vet.
Result: Owners know what to expect from the number before they message.
A written line between advice and an appointment
What the clinic answers from a photograph, what needs the animal present, and the polite wording used to say so, agreed with your vets.
Result: Nobody is diagnosing a limp from a picture at midnight.
Reminder templates built on the animal's record
Messages carrying the pet's name, the vaccine or treatment due, the date and two slots, drawn from the schedule rather than typed out each time.
Result: Reminders read personally and go out without effort.
Consent captured at registration
One question when the owner first registers about reminders and clinic messages, stored against the record with the channel they prefer.
Result: You can show who agreed to be messaged, and how.
Seasonal notes written and scheduled to the weather
Short health notes for ticks before the monsoon, heat in summer and fireworks around Diwali, sent to owners who agreed to hear from you.
Result: Your messages get forwarded instead of muted.
A catalogue of what can be priced plainly
Consultation fee, vaccinations, deworming and grooming listed with real figures, leaving surgery and diagnostics off, since those depend on the animal.
Result: The common questions are answered before they are asked.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a veterinary clinic puts in place before it answers wounds and vomit photographs.

Rules on advertising by veterinary clinics differ by state and council and change, so check with your own council before any promotion.

A clinic number with hours stated: Register WhatsApp Business on a number the clinic owns, with hours, the species you treat and the emergency phone number on the profile. A vet's personal number invites midnight consultations.
Consent at registration: Add a line to the new-patient form: 'Send vaccination and deworming reminders on WhatsApp'. Record the owner's name, number and pet. Owners who only rang about a stray's injury have not agreed to anything.
Records behind each reminder: Keep each pet's name, species, last vaccine and next due date in the clinic record that the reminder draws from. A message naming the pet and the vaccine due is useful; a mass message is not.
Templates for reminders and recalls: A booster reminder you start yourself needs an approved template. Replies inside a chat the owner began do not. Check WhatsApp's current business policy and pricing before planning how many go out in the season.
Advice and appointment kept apart: Write the saved reply for a photograph: the vet cannot diagnose from a picture, here is when to come in, here is the emergency line. Staff should not name a drug or a dose in chat.
A stop word and a call route: End each reminder with a way to stop, and put the clinic landline on the profile for owners who want to speak to someone. Remove a stop request at once and record it.

Who it is for

This is written for these veterinary clinics.

Small animal clinics
Multi-vet veterinary hospitals
Mobile and home-visit vet services
Exotic and avian veterinary practices
Farm and large animal veterinary services
Pet grooming and wellness clinics with vet services
24-hour emergency veterinary hospitals
Veterinary diagnostic and referral centres

Not for

It is not the right fit if.

Nobody has agreed who watches the clinic number after hours, and a photograph of a wound left unanswered overnight is a risk to the animal.
Owner consent is not recorded at registration, so a reminder list would reach people who have not agreed to it.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Owners message at all hours expecting free advice. How do we handle it?

Set the hours on the profile and use an away message that gives the emergency number and says when the clinic opens. Answer enough to judge urgency and then ask them to come in. Most owners are not trying to avoid the fee, they are frightened and do not know whether this can wait.

Should vaccination reminders go on WhatsApp or by text?

Whichever the owner chose at registration, and record that choice. WhatsApp shows you the message was read, which a text does not. A text reaches the older client who never opens a chat. The clinics that do this well use both and let the owner decide.

Can we send a photograph of a pet's lab report to the owner on WhatsApp?

Yes, one to one, as a document from the clinic number after the vet has discussed it, with the pet's name on it. Do not send reports to a group or to someone other than the registered owner. Say that interpretation happens at the consultation.

A breeder wants to send us all the puppies' details by chat for vaccination. How do we handle it?

Take the details on the registration form, not in chat, with one record per puppy and a named owner for each. Then add the breeder's contact only for the reminder the breeder agreed to. Send each new owner's reminders to that owner, not through the breeder.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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