Heavy equipment and forklift dealers · Social media
A cold start with the hour meter in shot sells a used machine.
Social media for an equipment dealership is a walkaround video and a Marketplace listing, watched by contractors who will never fill in a form. GullySales sets the filming routine on the lot, runs the compact machine listings, and keeps the forklift side on LinkedIn where plant managers are.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for heavy equipment and forklift dealers
- SEO for heavy equipment dealers
- PPC ads for heavy equipment dealers
- Lead generation for heavy equipment dealers
- Digital marketing for heavy equipment dealers
- Reputation management for heavy equipment dealers
- Local SEO for heavy equipment dealers
- Branding for heavy equipment dealers
- Content marketing for heavy equipment dealers
Sales and marketing for heavy equipment and forklift dealers, the overview.
For heavy equipment and forklift dealers
Where it usually goes wrong, and what we would do.
“A buyer judges a used machine on the cold start”
A phone video of the engine turning over, the meter reading, the undercarriage and the pins tells him more than twelve photographs, and it gets shared.
“Marketplace sells the compact units the trade sites miss”
Skid steers, mini excavators and compact tractors go to landowners and two-man crews who are on Facebook and have never heard of Machinio.
“Forklifts are a LinkedIn conversation”
The plant and warehouse managers who sign a lease are on LinkedIn, and they are not watching a mini excavator dig a trench.
What we do
What we deliver for heavy equipment and forklift dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A filming routine for every new arrival
A written four-minute sequence, cold start, meter, undercarriage or tyres, cab and any leak or dent named out loud, done by whoever checks the machine in.
Result: New stock reaches buyers the day it lands.
Marketplace listings for the compact fleet
Compact machines and attachments listed where local buyers already shop, with the same honest condition wording used on the lot.
Result: Units that used to sit get seen by people nearby.
Local contractor groups worked without being thrown out
The groups your buyers are in, their posting rules read, and your salesman answering questions rather than dropping listings.
Result: Your people become the ones asked about machines.
A LinkedIn routine for the forklift side
The owner or fleet salesman connected to plant, warehouse and facilities managers in your counties, posting a completed install or fleet survey each fortnight.
Result: You are visible to the people who approve a lease.
Messages treated as enquiries
Facebook and LinkedIn messages routed into the same log as a phone call, with the same reply standard and the same source tag.
Result: An enquiry sent at ten at night does not sit unread.
Delivery and jobsite posts with permission asked first
A photograph at handover and a short note on the job, published only when the customer has agreed to it.
Result: Your feed fills with work rather than stock images.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these heavy equipment and forklift dealers.
- Full-line construction equipment dealers for a single manufacturer
- Independent used equipment dealers and brokers
- Forklift and material handling dealers running a service fleet
- Compact tractor and agricultural equipment dealers
- Crane, telehandler and aerial lift specialists
- Attachment, tyre and wear parts suppliers
- Dealers running a rental fleet alongside sales
- Single-location dealers competing with a multi-state group
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for heavy equipment and forklift dealers
- 1
Trace last quarter's enquiries
In the free audit call we follow the listing enquiries and phone calls you received. How long did each wait, how many got a quote, and how many quotes were followed up?
- 2
Fix the first reply
Agreed overlap hours, a routine for answering listing enquiries and machine-down calls, and a record of every enquiry that both your salesmen and we can see.
- 3
Clean the inventory and the pages
Sold units down, new arrivals up with hours and photos, and model pages written for the jobs those machines do in your territory.
- 4
Rebuild the install base
Customer, machine and serial number pulled into one list, so parts, service and trade-cycle campaigns can be sent to the people who own the machines.
- 5
Chase the quotes and the rentals
A follow-up date on every quote, a conversion call on every long rental, and a monthly report that shows where machines were won and lost.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need to be on TikTok?
Who should shoot the walkarounds?
What hours do you cover?
Can you handle the leads from MachineryTrader and Machinio?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for heavy equipment and forklift dealers
Everything else we would do for you.
- SEO for heavy equipment dealers
- PPC ads for heavy equipment dealers
- Lead generation for heavy equipment dealers
- Digital marketing for heavy equipment dealers
- Reputation management for heavy equipment dealers
- Local SEO for heavy equipment dealers
- Branding for heavy equipment dealers
- Content marketing for heavy equipment dealers
- Email marketing for heavy equipment dealers
Or start from the overview: sales and marketing for heavy equipment and forklift dealers.