Plan around the architect who specifies you, not the homeowner who searches.

1. The budget split between the specifier and the homeowner

   How much goes to architects, designers and electrical contractors, and how much to search and advertising aimed at an owner looking on her own, argued from where your last two years of orders came from.

   Result: The split is decided from your own order book.

2. A timing plan tied to the construction stage

   Which practices are drawing now, which sites are at wiring, and when your name has to be in front of each, instead of a calendar of posts.

   Result: You arrive while the conduit can still be laid.

3. A contractor programme with drawings and a sample panel

   Wiring drawings, a panel the wireman can handle and a short session for the electrical contractors on the sites you want, so the system is defended rather than doubted.

   Result: The person holding the cable is on your side.

4. The experience centre costed and given a job

   What the demo room costs over a year, what it is meant to close, and how a designer books her client into it without asking you first.

   Result: The demo room is judged like every other line in the plan.

5. A finished-project record filed by room and by budget

   Photographs, drawings and the system list for every completed villa, flat and boardroom, filed so the closest match to a new enquiry goes out the same afternoon.

   Result: A designer gets a project like her client's, not a general brochure.

6. Orders split by who specified them

   Enquiries and signed orders separated by whether an architect, a contractor or a search brought them, read against the baseline recorded before work started.

   Result: You can see which half of the budget produces signed work.

1. 01 · First

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

4. 04 · After the baseline

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At renewal

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.