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Tree service companies · Social media

A crane pick is worth watching, but only the next town books it.

Social media for a tree service is the removal footage your crews already film and the neighbourhood threads where homeowners ask who to call. GullySales sets a filming routine for the crew, holds the paid reach inside your towns, and answers the recommendation posts properly.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of tree service companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 5 Oct 2026.

For tree service companies

Where it usually goes wrong, and what we would do.

  • “Views from three states away book nothing”

    Tree work travels well on video and a big removal reaches strangers everywhere, which flatters the page and fills none of the calendar.

  • “The recommendation thread is the real channel”

    Somebody in a town group asks who to call about a leaning pine most weeks, and a reply from a past customer beats anything you post yourself.

  • “Before and after is the whole format”

    One picture of the limb over the roof and one of the cleared lawn does more than any written post, and costs a foreman ninety seconds.

What we do

What we deliver for tree service companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A filming rule the crews can follow

    One before shot, one pick and one after shot per job, with a fixed place to send them and one person in the office who cuts them down.

    Result: The work films itself without slowing the crew.

  2. Paid reach held inside your service area

    Boosts and adverts limited to the towns you drive to, instead of whatever the platform suggests once a removal video starts doing well.

    Result: You stop buying views from people who will never call.

  3. A routine for recommendation threads

    Alerts on the local groups in your towns, wording for the owner, and a standing ask to happy customers to answer those posts when they see them.

    Result: Your name appears where the neighbours are deciding.

  4. Storm-week posts prepared in advance

    What to do about a hanging limb, what never to touch near a line and how to reach you, written before the season and posted the morning after.

    Result: You are useful in the hour everyone is looking.

  5. Job posts tied to the town they happened in

    Each post naming the town and the species, so the page reads as work done nearby rather than a highlight reel from anywhere.

    Result: A neighbour recognises the street in the picture.

  6. A count of enquiries, not likes

    Messages, calls and form enquiries traced back to posts and boosted content, read against the baseline taken before the work started.

    Result: You learn whether the video brought a single estimate.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Platform for this buyer

Where homeowners look, and what a tree service posts on each platform.

Facebook groups and WhatsApp groups of the locality
Reply to 'who removes a tree' with the town, a job photo and a line on how you quote. Follow the group's rules on promotion. The action is a call to book a site visit.
Instagram reels or YouTube Shorts of a job
Film the climb and the cut with the harness, rope and drop zone shown. The action is to message a photograph of the tree, with the location pin.
Google Business Profile
Post the town and a job photograph, and list pruning, removal and stump grinding as services you do. The action is call or directions.
WhatsApp status in storm and rain weeks
Post that you are clearing fallen trees in named areas, with a number for a location pin. The action is to send the pin, and your team confirms the visit.
Posts on permission
Explain that many cities need permission from the local tree or forest authority before felling, and that you can help with the application. Say rules differ by city and state.
What not to post
A tree dropping on a house, a climber without protective gear, a neighbour's property without leave, or the cutting of a protected species.

Who it is for

This is written for these tree service companies.

  • Residential removal and pruning companies running one or two crews
  • Climbing and crane removal specialists
  • Stump grinding operations
  • Plant health care and consulting arborist practices
  • Storm response and emergency tree companies
  • Land clearing contractors working for builders
  • Utility line clearance contractors
  • Tree divisions inside a landscape maintenance firm
  • Companies bidding municipal and commercial contracts

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

One removal video got a hundred thousand views and no calls. Why?
Because the audience was the whole country and your customers live in four towns. Video reaches people who enjoy watching trees come down, which is most people. Put the money behind reaching homeowners inside your radius.
How many accounts should a two-crew company keep going?
Two. The local groups your towns actually use, and one place for the removal footage. An audience of enthusiasts somewhere else will never pay for a crane, and keeping five accounts alive costs a foreman the evenings.
Should we post a job where permission was pending or unclear?
No. If the rules for that tree needed permission and you do not have it on file, do not post the job. A post becomes evidence for the authority. Post only jobs where the paperwork was done, and keep the permission copy with the job record.
A neighbour comments that our crew damaged their wall. How do we reply?
Reply once, say you are sorry to hear it, and ask for a call to arrange a visit. Do not argue in public or admit fault until you have inspected. Photograph the wall, speak to the crew and tell the neighbour what you will do.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.