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Home and office automation · Public relations

Get featured in the design press an architect actually reads.

Public relations for home and office automation means coverage in interior design and architecture publications, and participation in design exhibitions. This is where the architects and designers who refer this business actually pay attention. GullySales targets this coverage rather than general business press.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What public relations means

Public relations is getting your business covered by journalists, trade publications or local news, which carries more trust than an advert because a third party is saying it. GullySales pitches your story to the right publications and prepares your team for interviews when coverage is offered.

Also for home and office automation

Sales and marketing for home and office automation, the overview.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “The right press here is design trade press, not general news”

    A feature in an interior design publication reaches the exact architects and designers who refer clients, which a general business news mention does not.

  • “A completed project makes a better story than the company itself”

    A well-photographed finished home or office project pitched as a design story earns coverage more easily than a press release about the company.

  • “Design exhibitions put you in front of the referral network directly”

    A stand or a demonstration at an interiors or architecture exhibition reaches the design professionals who influence buyers, in one concentrated setting.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Design press pitch for a completed project

    A well-photographed finished project pitched as a design story to an interiors or architecture publication's editor.

    Result: The architects who refer this business see your work where they already read.

  2. Design exhibition presence

    A stand or demonstration arranged at an interiors or architecture exhibition where design professionals gather.

    Result: Your work reaches the referral network directly in one setting.

  3. Press-ready project material

    Photography and a written brief prepared in the format a design editor expects, ready whenever a strong project is completed.

    Result: A pitch can go out while the project is still newsworthy.

  4. Coverage tracking and follow-up

    A record of where coverage appeared and how it was used, followed up with the architects and clients it might interest.

    Result: A piece of press coverage keeps working after publication.

How the result is measured

  • Coverage secured
  • Publication reach
  • Enquiries after coverage

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full public relations and corporate communications page

What is worth telling the press

What a design magazine or architect network wants from an automation firm.

A finished room, not a device
Photograph a completed villa or boardroom after styling, with the designer's permission. Design magazines want rooms and moods, not control panels.
Credit for the architect and interior designer
Name the architect and interior designer in every note. The editor knows them, and they decide whether to share the story.
A working demo at a design exhibition
Book a stand or demo corner at a design or building materials show where architects and builders visit. Show a live scene of lights, curtains and audio instead of handing out brochures.
An article on pre-wiring
Offer a trade magazine a short article on why conduits and cabling must be planned before the walls are closed. It is advice an architect can use on the next project.
Systems named accurately
Name the systems used in the project, such as KNX, Zigbee or Matter, only where they were actually installed. Editors and designers check the specification.
The homeowner's written consent
Get written consent before you share photographs or the address. Security-minded owners may refuse, so offer to blur gate and door details.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

Not for

It is not the right fit if.

  • You have no project that a design magazine would run, such as a finished villa the owner agrees to share.
  • A magazine asks a fee for a feature and you have not decided whether that is advertising or coverage.
  • You hope the feature will bring architects, but they judge you by a project they can visit.

How it works

How the public relations work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand what is newsworthy

    We interview you and read your records to find stories with facts behind them. Manufactured news rarely earns real coverage.

  2. 2

    Audit relevant press

    We list the journalists and publications that cover your industry or town, in English and in the languages your buyers read.

  3. 3

    Prepare the pitch

    Each pitch is written for one journalist and one angle. Releases carry the facts a desk needs to check.

  4. 4

    Approach and follow up

    Journalists are approached directly. One follow-up goes out, and answers to their questions go back the same day.

  5. 5

    Record and prepare ahead

    Coverage goes into the log, and the holding statements are kept current for any matter that may need a public reply.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we get press coverage without an agency?
By pitching a specific, well-photographed project to a relevant publication's editor, which we can help prepare and send on your behalf.
Is this worth it if we already get architect referrals?
Yes, press coverage reinforces the credibility that makes an architect comfortable referring you in the first place.
A design magazine wants a fee to feature our project. Is that normal?
Some design titles sell features as advertorial. That is advertising and should be marked as such. Ask for the rate card and whether the piece will carry an advertisement label, then weigh it against an editorial pitch of the same project, which costs nothing but a good photograph.
Should the architect or we send the project to the magazine?
Ask the architect or designer first. Editors answer them more readily, and a joint submission with credit for everyone is easier to accept. If they decline, send it yourself with their name on the project, but tell them before you do.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home and office automation.

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More for home and office automation

Everything else we would do for you.

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Also for home and office automation

Or start from the overview: sales and marketing for home and office automation.

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