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Home and office automation · WhatsApp marketing

The project lives in a site group, and every date you promise there is in writing.

For an automation integrator WhatsApp is where the enquiry arrives, where the project is run and where the client complains. The site group with the architect, the contractor and the client is the real workspace. GullySales sets the rules for it, the catalogue, and what may be broadcast.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for home and office automation

Sales and marketing for home and office automation, the overview.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “The site group holds your commitments, whether you meant it to or not”

    The architect, the electrical contractor, the client and your engineer are all in one group. Every date typed in there is a promise in writing. Decide who from your side speaks in it, because a technician's casual tomorrow becomes a broken commitment by Thursday.

  • “The enquiry arrives as a forwarded video”

    Somebody sends thirty seconds of curtains opening in a house in another country and asks whether you can do that. The reply that wins is a clip of the same thing in a home in their own city, ready to send in the next minute.

  • “A catalogue of rooms, not of parts”

    Nobody shops for a dimmer module. Build the catalogue as finished rooms, a living room, a bedroom, a boardroom, with what each typically runs to, so a buyer sees something they recognise instead of a part number.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business account with the experience centre on it

    Verified account carrying the showroom address, visiting hours, the room catalogue and a greeting that says when a real person will reply.

    Result: A buyer who messages at night knows where you are and what happens next.

  2. Rules for the site group, agreed with your team

    Who speaks for your company in a project group, what may be committed there, and what has to move to email or a written variation.

    Result: Dates stop being promised by whoever happens to be on site.

  3. A ready library of project clips

    Short videos of scenes, curtains, gates and boardroom setups, labelled by room and budget so the right one can be sent without hunting.

    Result: The reply to a forwarded video is your own work, within minutes.

  4. A room catalogue on the account

    Finished-room entries with scope and an indicative range, replacing a product list nobody outside the trade understands.

    Result: The buyer browses the outcome instead of the hardware.

  5. Consent recorded before anyone is added to a list

    A record of who agreed to receive service notices, kept alongside the enquiry, with an easy way out of it.

    Result: You keep the channel for messages people actually want.

  6. Enquiries and reply times pulled out of the account

    A count of enquiries arriving on WhatsApp, how fast each was answered and what became of it, reported with your other sources.

    Result: The busiest channel stops being the one nobody measures.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before a client group or list is created.

Who is in each project group
Ask the architect, contractor and client whether their numbers may be shared with the others before adding them. A client's number handed to an electrician is a privacy matter.
Commitments confirmed in writing
Decide that a date or scope change said in a group is confirmed on a change note or email. Remind the team that a casual will be done is a promise to a client.
Permission for project clips
Get the client's yes before using a video of their home in a reply or catalogue. Leave out names, the street and anything showing the layout of valuables.
Consent for AMC reminders at signing
Take permission for renewal reminders when the AMC is signed. A reminder you start after the last chat may need an approved template, so check WhatsApp's current business policy and pricing.
Fault, request or question
Tell clients which messages are urgent faults and which are requests, and give the support hours. A client who writes lights not working should get a ticket number back.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

Not for

It is not the right fit if.

  • You plan to broadcast offers to past clients who never asked, and you have not checked the platform's current rules.
  • One person's personal phone holds the site chats, and the dates you promised would vanish when they leave.
  • You have no one to answer the site group the same day, so a promise made in writing would go unmet.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should our team use personal numbers or a business account?
A business account on a company number. A project run from an engineer's personal phone disappears the day the engineer resigns, and the client keeps ringing that person for two years afterwards. The account also lets you carry the catalogue, the address and the hours, which a personal number cannot.
Can we broadcast festival offers to our past clients?
You can, and we would advise against it. These are people who spent lakhs on a house and architects who will mute you the second time. Use the list for service notices, a firmware change or a warranty reminder, and the messages keep getting opened.
A builder wants us in a group with all the flat owners. Should we join?
Ask what the group is for. For handover and support questions, yes, with the builder's permission. Do not send offers there, because owners never agreed to hear from you. Offer to message each owner who asks.
Can we send a clip of a similar project to a new enquiry?
Only a clip the client has agreed to, without address or names, and as a reply to that enquiry, not on a list. A clip of a real home is persuasive and also the client's private space.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home and office automation.

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More for home and office automation

Everything else we would do for you.

Or start from the overview: sales and marketing for home and office automation.

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