Hospitals · Cinema advertising
The slide plays to families who will drive fifteen minutes, not to a city.
Cinema advertising for a hospital buys the reel on screens inside the distance a family will actually drive to you, where the audience is the family deciding where a knee replacement happens. GullySales picks those screens by your own patient addresses, keeps the slide inside what your council permits, and counts scans by week.
What cinema advertising means
Cinema advertising is a slide or a film before the show at screens near your business, plus the lobby around them. GullySales chooses the screens by catchment rather than by chain, and puts a QR code on the slide so the spend can be judged.
For hospitals
Where it usually goes wrong, and what we would do.
“The catchment is a drive time, not a district”
A family with a feverish child in the back seat goes to the hospital they can reach. Screens worth buying sit inside that drive, and the list starts from the localities on last year's OPD registrations.
“A hall of families suits some departments and not others”
Maternity, paediatrics and joint replacement are decided at home, over weeks, by the people sitting in that hall. Nobody picks a trauma centre from a slide, so an emergency number on screen is a name to remember rather than an enquiry.
“What the slide may claim is your doctors' risk”
Council advertising norms restrict comparisons, outcome claims and patient photographs, and the registration exposed belongs to your doctors. Ask your council or your own adviser to rule on the wording before the file is made.
“The hall keeps no record of anybody”
No cinema will tell you which family walked into your OPD. A QR code used in that reel alone, and a front desk asking every new patient where they heard the name, is the entire measurement.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Screen list drawn from your own patient addresses
The localities on last year's OPD and admission records, matched against the properties inside that ring, instead of a package across a city you do not treat.
Result: You pay for halls the families you already see drive past.
One department on the screen at a time
A slide or a short film carrying the maternity package, the knee clinic or the Sunday health check, with type readable from the back row and a code big enough to scan in a dark hall.
Result: A family remembers one thing about you rather than a list of specialities.
Wording checked before the file is built
The claim, the photograph and the doctor credit put in front of your medical director and your own adviser, against the norms that apply to your registrations.
Result: Nothing reaches a screen that a doctor has to defend later.
Weeks booked against the release calendar
What is scheduled to run in your campaign window, read before booking, because the rate does not drop for the fourth week of a film nobody is watching.
Result: The same money buys a fuller hall.
Files delivered to the property's specification
The slide or film converted to the format that chain projects, submitted before the cut-off for the week it opens.
Result: The campaign runs as the creative you approved.
A route that belongs to the reel
A WhatsApp number and QR code opening a page for that one department, and a line in the front desk register asking every walk-in where they heard of you.
Result: You can say which screen and which week produced appointments.
How the result is measured
- Screens and weeks run
- Scans by screen
- Enquiries traced to the cinema route
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for hospitals
- 1
Assess
We look at your referral sources, your reply time on calls and WhatsApp, your department pages, and where last month's admissions actually came from.
- 2
Fix the response
A call centre routine with a named owner for the night line, WhatsApp for reports and appointments, and a record of every call by department.
- 3
Build the department pages
A page per speciality, with the doctor's name, qualification and the procedures patients search for, not a single combined services list.
- 4
Bring enquiries in
Local search, the Google Business Profile, a referral programme for GPs and labs, and health camps for the departments with spare capacity.
- 5
Track and retain
TPA turnaround tracking, discharge follow-up calls, and a review ask timed to a good outcome, on WhatsApp because that is where families already are.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we put a doctor's name and photograph on a cinema slide?
How many screens does a single-branch hospital need?
How soon would we see more admissions?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for hospitals
Everything else we would do for you.
- Account based marketing for hospitals
- Advertising for hospitals
- Apartment advertising for hospitals
- Branding and identity for hospitals
- Buyer journey mapping for hospitals
- Buyer personas for hospitals
- Content marketing for hospitals
- Digital marketing for hospitals
- Direct mail for hospitals
- Event marketing for hospitals
- Lead generation for hospitals
- Marketing strategy for hospitals
- Newspaper advertising for hospitals
- Outdoor advertising for hospitals
- Public relations for hospitals
- Radio advertising for hospitals
- Sales coaching for hospitals
- Sales enablement for hospitals
- Sales management for hospitals
- Sales metrics for hospitals
- Sales process for hospitals
- Sales strategy for hospitals
- Sales training for hospitals
- SEO for hospitals
- Social media management for hospitals
- Video marketing for hospitals
- Website development for hospitals
Or start from the overview: sales and marketing for hospitals.