Hospitals · Account based marketing
Go after the corporate accounts that can fill your health-checkup slots, by name.
Account based marketing for a hospital means naming the employers, insurers and referring clinics worth winning, then building a pitch for each one. A general advertisement never reaches them. GullySales picks the accounts worth the effort and builds the materials to open the door.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What account based marketing means
Account based marketing is picking a short list of specific companies you want as customers. It runs marketing aimed only at the people who decide there, instead of a broad campaign for anyone. GullySales builds this list during the free audit and writes content aimed at each named account rather than a general offer.
For hospitals
Where it usually goes wrong, and what we would do.
“The buyer is an HR head, not a patient”
A corporate health-checkup contract is won by answering an HR manager's questions on turnaround and billing, not by a hospital brochure.
“TPA empanelment is its own account”
Getting listed with a third-party administrator for cashless treatment is a separate, slower pitch with its own paperwork and contact person.
“One factory contract fills a slow morning slot”
An annual checkup tie-up with a nearby factory brings steady volume into hours the diagnostic centre would otherwise sit empty.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A target list of employers and insurers
A short list of corporate accounts, TPAs and labs worth a dedicated pitch, built from your existing referral relationships and nearby employers.
Result: Your team pitches accounts that can actually fill a specific slot.
An HR-facing health checkup proposal
A proposal written for an HR manager's real questions on turnaround, billing and reporting, not a general hospital brochure.
Result: An HR head can say yes without chasing you for basic details.
A TPA empanelment paperwork pack
The documentation and contact process needed to get listed with a third-party administrator for cashless treatment, prepared and tracked.
Result: Empanelment moves forward instead of stalling on missing paperwork.
Outreach for spare-capacity departments
Direct approaches to nearby factories, colleges and residential communities that can bring steady volume into an underused slot.
Result: A quiet morning slot gets a dependable stream of appointments.
An account pipeline tracker
A shared record of which corporate and TPA accounts are being pursued and at what stage, reviewed with the administrator.
Result: No account gets lost midway through a conversation.
How the result is measured
- Accounts engaged
- Meetings secured per account
- Accounts converted to customers
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for hospitals
- 1
Assess
We look at your referral sources, your reply time on calls and WhatsApp, your department pages, and where last month's admissions actually came from.
- 2
Fix the response
A call centre routine with a named owner for the night line, WhatsApp for reports and appointments, and a record of every call by department.
- 3
Build the department pages
A page per speciality, with the doctor's name, qualification and the procedures patients search for, not a single combined services list.
- 4
Bring enquiries in
Local search, the Google Business Profile, a referral programme for GPs and labs, and health camps for the departments with spare capacity.
- 5
Track and retain
TPA turnaround tracking, discharge follow-up calls, and a review ask timed to a good outcome, on WhatsApp because that is where families already are.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this only for large hospitals?
How do we find accounts to target?
How soon would we see more admissions?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for hospitals
Everything else we would do for you.
- Advertising for hospitals
- Apartment advertising for hospitals
- Branding and identity for hospitals
- Buyer journey mapping for hospitals
- Buyer personas for hospitals
- Cinema advertising for hospitals
- Content marketing for hospitals
- Digital marketing for hospitals
- Direct mail for hospitals
- Event marketing for hospitals
- Lead generation for hospitals
- Marketing strategy for hospitals
- Newspaper advertising for hospitals
- Outdoor advertising for hospitals
- Public relations for hospitals
- Radio advertising for hospitals
- Sales coaching for hospitals
- Sales enablement for hospitals
- Sales management for hospitals
- Sales metrics for hospitals
- Sales process for hospitals
- Sales strategy for hospitals
- Sales training for hospitals
- SEO for hospitals
- Social media management for hospitals
- Video marketing for hospitals
- Website development for hospitals
Or start from the overview: sales and marketing for hospitals.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.